Here's What We Think, What We're Working On, And Where Our Company Is Making Moves
Nostalgia marketing aims to connect your brand with feelings of comfort and security associated with positive memories of the past. Market research combined with emotion research can help your brand successfully accomplish this. Nostalgia can be a great brand journey. That warm feeling that makes you smile as you recall your favorite memories evokes a
How do you best obtain feedback from key users and decision makers that provide independent insights and constructive suggestions? Focus groups work to show what exactly these individuals are thinking. When your company is considering launching a new product, what critical information is needed? Focus group discussions can be a great way to start product
Temperature-controlled packaging is a booming business with a market size forecasted to reach more than $8 billion in the next five years. Increasing climate concerns, supply chain pressure, and new technologies mean that many suppliers will have to quickly update their packaging structures. To make the right choices for your company, you need to know
During the last year, labor shortages, skyrocketing prices from lumber to steel, and Covid restrictions dramatically impacted construction industry trends. Owners and developers delayed or canceled projects while existing work faced challenges from supply chain disruptions, inflation, and more stringent regulation. These obstacles highlighted the industry’s need to fully harness technology and consider sustainability strategies
Global ESG assets are on track to hit $53 trillion by 2025 — a third of global assets under management, according to a Bloomberg report. Environmental, Social, and Governance (ESG) factors are now key components of the process for investment decision-making and portfolio management. Sustainable and socially responsible investing is growing significantly. However, at times
By Richard Claar, Martec partner, and Douglas Iredale, Phase Change Solutions senior director As demand surges for refrigerated goods, food and pharmaceutical cold chains are being further developed to meet customer needs and promote sustainability. See how. The importance of cold chains within distribution The supply chain is what enables modern, effective, and efficient distribution
Brand loyalty is driven by customers’ positive feelings toward a brand, their dedication to purchasing the brand’s products or services repeatedly, and their promotion of the brand, whether online or in-person. Customer experience (CX) focuses on the relationship between a business and its customers. So, it logically follows that a business which invests in enhancing
What is your 2022 business strategy? Much like 2020, this year has been a wild ride. We have seen Covid variants, a blazing-hot labor market, huge consumer demand, and supply chain delays and shortages. The end of the year signals budget time and the season to reassess upcoming trends, develop new goals, and find the
Companies everywhere are aiming to decrease their carbon footprint, but how exactly can they make the most impact? More importantly, which stakeholders are responsible for making their practices more sustainable? New research around carbon insetting suggests that achieving a “net zero” carbon footprint will require a unified front from all entities in a supply chain.
What does it mean for a product to be carbon neutral? As the world shifts toward more sustainable practices, consumer insights can help promote adoption and feasibility. Within manufacturing, companies are realizing the positive optics of a low-carbon footprint and the consequences of high-volume carbon emissions. To help create a more sustainable product, carbon neutral
Mobility has transformed into a user-centric concept – recognizing that transportation products and services must be responsive to the needs, habits, and preferences of consumers. As the automotive industry continues to rapidly evolve, so too must the new mobility workforce. The internal combustion engine (ICE) has been used in the commercial production of motor vehicles
Customers have distinct feelings about products, services, and brands. How can their emotions be captured and analyzed easily? The process of analyzing emotions can be tricky, but it doesn’t need to be…let’s dive in. Research shows that being competitive on rational factors, while essential, will only achieve parity. Most leading products or services end up
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