Martec Insights

Consumers now, more than ever, are increasingly educated about the products they buy. Technology and connectivity have enabled consumers to research everything from sofas to sodas before making the final decision to purchase. Companies have started to respond to customers’ need for information by supplying them with detailed product descriptions and more transparency behind their

By Ken Donaven, Martec Director This is part 2 of a 3-part blog series on food waste. To read the first part, click here. Americans waste more food than any other country in the world. This is unconscionable in a country that still struggles with food insecurity. Two questions are paramount in my mind: how

By Ken Donaven, Martec Director Although I love the outdoors and I want our natural resources to be clean, no one is ever going to confuse me with a tree-hugging environmentalist. I’m a proud supporter of the logging industry…as long as it isn’t harvesting old growth forests. Trees are like any other crop, they just

Clean Label. Natural. Non-GMO. The list of consumer food ‘requirements’ goes on and on. Everyone in the food and beverage industry is familiar with these topics, and Martec has researched and written about them extensively. But how do products we buy at the grocery store get the ability to write ‘natural’ or ‘clean’ on their

The food and beverage industry is in the midst of perhaps its most revolutionary changes ever. Consumer education has increased dramatically, resulting in the need for greater transparency, fresher products and cleaner labels from food and beverage manufacturers. The impact of these changes has been felt across the value chain – from ingredient suppliers through