When it comes to market research, options will never be lacking. Every day, it seems there is a new technique for gaining an understanding of your customers – each more complex and bizarre than the last. Emotion research, however, may just claim the title for most fragmented: nearly every market research company approaches the study
Category: Emotion Intelligence
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How to begin your emotion market research It’s important to understand the value in emotion market research, but what if you already see the value in it but don’t know how to do it? If you haven’t focused on emotion research in the past, the thought of an unfamiliar area of research may seem daunting.
Emotion research is a growing trend in the market research industry – a simple Google search for the term reveals thousands of hits, all extolling the virtues of emotion analysis, so it can be overwhelming trying to decide which direction to take your market research and who to entrust with the process. Although there are
“The customer is always right.” This mantra has been repeated so often as to become nearly cliché. So why do we hear it so often? Because the success of a company is largely defined by the happiness of its customers. Understanding a company’s performance across various metrics is important, but at the end of the
What makes a football fan? We all likely have our own image of one, but recent research by Martec shows what marketers should know about gender and football.
In the last two decades, we have learned more about how the brain thinks and how consumers make decisions than in the previous century Emotions, when captured and analyzed, offer a much wider and deeper platform for insights into customers—their behaviors and their contexts. Emotional intelligence is one of the fastest growing fields in market