Category: Emotion Intelligence

By Chuck Bean Do you know your brand’s “emotional value?” It’s understandable if the answer is no. Most brands don’t. Yet while understandable, it’s no longer a safe position to make assumptions about your brand’s emotional value, especially as it relates to your competition’s.  Even teams who can articulate language that can be descriptive of

By Emily Bielak Purchases are emotional events. Even those purchases one might describe as “mundane,” “everyday” or “commodity” are in some part driven by emotions. How do we know? For one, purchases are made by human beings, and we humans are very emotional beings. Secondly, we can track, document and study the emotions that a

Customers have distinct feelings about products, services, and brands. How can their emotions be captured and analyzed easily? The process of analyzing emotions can be tricky, but it doesn’t need to be…let’s dive in. Research shows that being competitive on rational factors, while essential, will only achieve parity. Most leading products or services end up

Data is everywhere these days. If you are in any form of marketing, advertising, market research, or related field, you’re likely overwhelmed with just how much data is available at your fingertips at any given time.  Website visits. Social media likes, follows, and shares. Conversion clicks on call-to-action buttons. All of these activities are expressing