While reshoring often presents opportunities for greater supply chain security, it requires a deeply granular approach to decision-making, accounting for regional nuances, industry-specific risks, and a shifting global landscape.
Price-Value Mapping analyzes the relationship between what customers value about your brand or product and the price they are willing to pay. In this case, a category-leading automotive aftermarket parts manufacturer was faced with a crossroads: Continue to support multiple sub-brands that competed in the same market and at similar price points, or make the difficult decision to discontinue one of the brands?
With demand for microprocessor chips escalating, and both the supply chain and raw materials access tightening, here is what we’re hearing about the future of the semiconductor industry and reshoring questions being explored.
There are situations in which either quantitative or qualitative research is the more appropriate research vehicle. But where quantitative research is concerned, we usually recommend an approach that “book-ends” the quantitative research instrument with two qualitative research exercises.
How to Gain Market, Competitor and Customer Intelligence When Bringing the Supply Chain Closer to Home By Rick Claar, President, The Martec Group Who says you can’t go home again? Reversing a trend that dates back to the 1960s, suddenly a global pandemic, supply chain disruptions, unrest in Ukraine, and proliferating cyber crime have many
As a market research firm, we are seeing more and more clients wanting to understand exactly how AI is impacting a given market or industry sector — and to get a better handle on how that will change in the near and distant future.
Here is what we’re hearing and learning, both through direct conversations with company leadership teams as well as via secondary research and information gathering.
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