Here's What We Think, What We're Working On, And Where Our Company Is Making Moves
A common concern with market research is the belief that too many of the findings focus on the past and “growth forecasts” often are based on gut feeling, not data. It’s common for researchers to describe “where the hockey puck has been,” but as one of our clients routinely says, “I know where the puck has
“The customer is always right.” This mantra has been repeated so often as to become nearly cliché. So why do we hear it so often? Because the success of a company is largely defined by the happiness of its customers. Understanding a company’s performance across various metrics is important, but at the end of the
Update: We are continuing to evolve our understanding of Artificial Intelligence and its impact on the Market Research industry. For an updated perspective on AI in market research, check out our latest blog: Augmented Intelligence. According to Zeta Smart Marketing Platform, “artificial intelligence enables you to become a more human business.” While this statement is
Data collection, on any level, has become a fairly easy task to do. With so many resources available on the Internet, do one simple Google search and you can get answers to your questions in two seconds. However, easy data does not necessarily mean meaningful data. To create actionable insights, you have to assign meaning
When a client asks for help, it is the market researcher’s job to determine how to conduct research that will reach a solution for the client’s needs. While qualitative and quantitative research typically complement each other, it is becoming increasingly important to put precedence in one method over the other, and The Martec Group believes
The apocalypse, it seems, is in vogue these days, at least as far as employee hiring is concerned. Uncertainty on the direction of the country in general, and immigration in particular, has caused consternation in Human Resources departments around the country. Immigration in the science and technical field has traditionally padded shortages of skilled employees
What makes a football fan? We all likely have our own image of one, but recent research by Martec shows what marketers should know about gender and football.
In the last two decades, we have learned more about how the brain thinks and how consumers make decisions than in the previous century Emotions, when captured and analyzed, offer a much wider and deeper platform for insights into customers—their behaviors and their contexts. Emotional intelligence is one of the fastest growing fields in market
By Rick Claar, Martec Partner Over the past 30+ years consulting in the specialty chemicals space, I have seen about five different waves of acquisition/divestiture activity within the chemical sector. About every five to seven years, companies are either trying to get bigger and consolidate or spin-off/divest to get smaller and nimbler. We’re currently in
As researchers, we often hear clients expressing how they should be winning, but aren’t for some reason. “On paper we have the better product, but we’re not gaining any share” “Our new ads continue to test well, but we’re not seeing any growth” “Our recent new product launch just didn’t get the results we expected”
Have a survey to write? Learn how to write market research questions. These tips provide some basic guidelines that will help ensure the success of your next research project. Ask One Question at a Time A common faux pas in the medical field is asking: “Do you smoke, drink or use drugs?” Your respondent might
Overseas aircraft manufacturers and MROs face hurdles entering the Chinese market China is currently the second largest domestic aviation market in the world, in addition to being the fastest growing market with a year over year 9.5% passenger traffic growth rate. China is expected to take over the number one spot in the near future
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