Pricing Research eBook
The Martec Group
October 1, 2024
Pricing research enables you to determine the optimal price point to maximize profit, revenue, or market share.
Category: B2B
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Updated eBook: Advanced Pricing Strategies for Maximum Competitive Advantage
Ken Donaven
September 27, 2024
To help business leaders navigate this unprecedented terrain, Martec Group has updated and republished our popular Pricing eBook that examines three such strategies in detail, including some of our own proprietary and unique methodologies.
Opportunity Assessment: E-Waste
John Lorinskas
September 18, 2024
When thorough opportunity assessment research is conducted in e-waste, what’s revealed is more complicated than what the top-line U.N. numbers suggest.
Quirks: Methods for Determining Your B2B Brand’s Value
The Martec Group
July 29, 2024
To elevate a brand and maximize revenue, it is increasingly critical for B2B companies to understand the entirety of their brand’s value. From brand mapping to apostle analysis, burgeoning B2B firms have many ways to gauge and grow the impact and awareness of their brand.
eBook: Measuring and Optimizing the Customer Experience
The Martec Group
March 26, 2024
It is critical, when analyzing and working to optimize customer experiences, that three primary tenets of sound CX design be woven deeply into the fabric of the analysis, even when using artificial intelligence or other technology to do some of the information gathering and processing.
Proceed with Caution When Doing Market Size Analyses
Ken Donaven
March 19, 2024
It’s not that we caution against including customer survey results in the overall mix of insights, per se. It’s that we urge against relying solely on customer surveys, which is a mistake we’ve seen some make over the years.