Category: B2B

Franchising is a cost-effective way for small businesses to grow faster with less risk associated with expansion. Franchisors provide the core business model and franchisees execute the plan. And as every franchisor knows, the franchisee-franchisor relationship is unique. The widespread challenges during 2020 caused stress to some franchise relationships. Franchisor advantages and disadvantages changed during

Originally posted on insightsassociation.org The intermingling of B2B and B2C business models that has resulted in the growing emergence of B2B2C models also is having a profound impact on the market research and consumer insights space. As specialists in both B2B and B2C research, Martec has seen this trend for some time. However, over the