What is your 2022 business strategy? Much like 2020, this year has been a wild ride. We have seen Covid variants, a blazing-hot labor market, huge consumer demand, and supply chain delays and shortages. The end of the year signals budget time and the season to reassess upcoming trends, develop new goals, and find the
Companies everywhere are aiming to decrease their carbon footprint, but how exactly can they make the most impact? More importantly, which stakeholders are responsible for making their practices more sustainable? New research around carbon insetting suggests that achieving a “net zero” carbon footprint will require a unified front from all entities in a supply chain.
What does it mean for a product to be carbon neutral? As the world shifts toward more sustainable practices, consumer insights can help promote adoption and feasibility. Within manufacturing, companies are realizing the positive optics of a low-carbon footprint and the consequences of high-volume carbon emissions. To help create a more sustainable product, carbon neutral
Drive real results with target consumers by developing personas Personas are an excellent tool to help narrow in on target audiences and create a successful marketing campaign. Buyer personas – sometimes called marketing personas or customer personas – are detailed, fictional depictions of target consumers. Persona development often follows market segmentation (the process of dividing
Identify disruptive forces and social shifts most likely to impact an organization and turn those threats into opportunities What are industry disruptors? They are all concepts that started as ideas that challenged traditional business models, solved problems differently, reduced costs, or introduced an innovative approach – all while winning customers. In the first article of a six-part
Frequent competitive intelligence studies lead to a deeper understanding of a company’s competitive position in the market Competitive intelligence (CI) is the product of a company’s efforts to collect and analyze information about its competitive space. Insights drawn from this process can embolden strategy planning and key performance indicator (KPI) development. A major hurdle in
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