Chicago
+1 (312) 606-9690
1603 Orrington Avenue
Suite 305
Evanston, Illinois 60201
Detroit
+1 (248) 327-8000
202 E 3rd Street
Suite 200
Royal Oak, Michigan 48067
Frankfurt
+49 (69) 80903
60
Berliner Strasse 219
D-63067 Offenbach/Main
Shanghai
+86 (21) 6015-9588
Building 3, 5/F
3601 Dongfang Road
Pudong, Shanghai 200120
Benefit-Value Analysis is a proprietary methodology developed by Martec to gain insights from an intended market to determine appropriate and acceptable pricing strategies on products before they are introduced and released into the marketplace.
Facilitating modern focus groups and research panels requires more than just asking questions—it’s about building trust, understanding entire industries, and creating environments where participants feel comfortable sharing valuable insights.
Price-Value Mapping analyzes the relationship between what customers value about your brand or product and the price they are willing to pay. In this case, a category-leading automotive aftermarket parts manufacturer was faced with a crossroads: Continue to support multiple sub-brands that competed in the same market and at similar price points, or make the difficult decision to discontinue one of the brands?
As brands strive to understand what drives consumer actions, emotions, and motivations, effective audience segmentation is key to creating tailored strategies that resonate. Exploring different ways to segment audiences and how it allows brands to gain richer insights into the forces shaping consumer or customer decisions.
Modern technology has conspired with tried-and-true best practices to make “focus groups” more powerful and more effective than ever.
Pricing research enables you to determine the optimal price point to maximize profit, revenue, or market share.