Category: Automotive & Transportation

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automated vehicle safety

Automated Vehicle Safety: How DOT Policies Are Helping

The United States Department of Transportation (DOT) is working to keep pace with evolving transportation technology. Automated vehicle safety is becoming increasingly critical. Putting policies into motion that will help to ensure safe design, development, and testing of automated vehicles is crucial, too. Automated vehicles raise more possibilities and questions than almost any other innovation

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Study on transportation logistics industry human technology balance

Repost: Martec Partners with Coyote Logistics to Conduct Transportation & Logistics Study

New study finds 60% technology and 40% human expertise is the ideal balance for supply chains Martec conducted a study on the Transportation & Logistics industry that was recently published by Coyote Logistics. This article originally appeared on the Coyote Logistics Press page. As technology continues to transform the workforce and logistics professionals navigate a rapidly

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A Different Kind of Connected Car

How do you feel about your car brand? Loyal, irritated, safe, frustrated? Have you ever given it a second thought? And how do those feelings/emotions about the brand impact your decision making when you’re picking out a new car? Of course, certain brands evoke different emotions in their customers – but how actively, and how

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Consumer Car Buying Emotional Journey emotions automotive image representation

The Consumer Car-Buying Journey Is Emotional

According to the Pew Research Center, 88% of American households have a car. At about 128 million households in the U.S., that means that there are over 112 million privately owned cars in garages, driveways, or parked on the street right now (not to mention the Jay Lenos of the world who own almost 200 cars).

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Automotive Fuel Cell

The Future of Automotive Fuel Cell Technology

Gasoline-powered automobiles won’t be vanishing from roads anytime soon, certainly not within the next decade. But when it comes to a car’s carbon footprint, combustion engines have already been surpassed by Battery Electric Vehicles (BEVs) and Fuel Cell Vehicles (FCVs). These two vehicle types produce zero tailpipe emissions, discharging only water vapor and warm air.

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Why the Car of the Future Will Need a Better Data Plan to Succeed

Similar to what’s happening in the appliance industry, the Internet of Things is poised to take a foothold in automotive and is already having a significant impact on manufacturing and design. There are more major changes happening to the interior of automobiles—more so than the exterior—especially with Human Machine Interface (HMI) or User Interface (UI)

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