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Key takeaways from the Quirk’s Virtual Global Event The Quirk’s Virtual Global Event curated a valuable collection of sessions with leaders in the insights field.
By Ken Donaven, Martec Director Although it may be cliché to start with a statement like “throughout the history of commerce,” in this case such
Download eBook Now >> The “trend” of understanding consumer emotions has been on an upswing for the past several years. Organizations all over the world
Many approaches to linguistic emotion-analysis exist, but Martec has found the most success with tools that approach emotion research through the lens of Plutchik’s Wheel of Emotions. The basis of Plutchik’s Wheel of Emotions is to pare down a vast number of emotions into a smaller, more manageable set of emotion “channels” that focus on what type of emotion is present. This allows for a simpler conceptualization of human feelings.
A brief primer for Adaptive Choice-Based Conjoint Throughout the history of commerce – essentially since the invention of the wheel – product manufacturers have asked,