Chicago
+1 (312) 606-9690
1603 Orrington Avenue
Suite 305
Evanston, Illinois 60201
Detroit
+1 (248) 327-8000
202 E 3rd Street
Suite 200
Royal Oak, Michigan 48067
Frankfurt
+49 (69) 80903
60
Berliner Strasse 219
D-63067 Offenbach/Main
Shanghai
+86 (21) 6015-9588
Building 3, 5/F
3601 Dongfang Road
Pudong, Shanghai 200120
A recent success story illustrates how our firm, working with our panel provider and in close collaboration with the client, navigated significant data-quality challenges in the course of a large B2B brand and pricing study.
Price Sensitivity research explores how customer demand or willingness to purchase shifts in response to changes in price. For most organizations, understanding price sensitivity is less about formulas and more about generating practical, data-driven insights. These insights help determine acceptable price ranges, evaluate the impact of proposed changes, and guide feature-specific or competitive pricing strategies.
A “difficult-to-reach” audience is one that, by virtue of its specificity, authority level, scarcity, or privacy, is not easily found nor convinced to participate in research studies. At Martec, we’ve built a reputation over decades for reaching precisely these types of respondents — not because it’s easy, but because it’s necessary.
Martec Cares is our commitment to using our time and talents to make a meaningful difference in our communities. Our team is passionate about issues that matter—locally, nationally, and globally—and we believe that companies have a responsibility to give back.
Our newly released eBook, “Actionable Research for Uncertain Times: A Triangulated Approach to Market Sizing,” provides a detailed overview of why leadership is embracing this methodology.
As a panel provider and a research consultancy who have collaborated on numerous projects, we’ve seen firsthand what it takes to stop fraud at the source, which is how the most effective firms are doing it. As is often the case, perhaps the best way to avoid data fraud is to prevent it from happening in the first place. As the saying goes, An ounce of prevention is worth a pound of cure.