Chicago

+1 (312) 606-9690
1603 Orrington Avenue
Suite 305

Evanston, Illinois 60201

Detroit

+1 (248) 327-8000
202 E 3rd Street
Suite 200

Royal Oak, Michigan 48067

Frankfurt

+49 (69) 80903
60
Berliner Strasse 219

D-63067 Offenbach/Main

Shanghai

+86 (21) 6015-9588

Building 3, 5/F
3601 Dongfang Road

Pudong, Shanghai 200120

Category: Qualitative Research

Subscribe To Our Newsletter
Get The Latest Insights

Martec Partner Invited on DeskTalks Podcast to Talk VOC

Martec Partner Josh Emington recently joined the DeskTalks podcast to cover everything from data overload to the “research graveyard” to what separates organizations that truly embed VOC into strategy from those that merely collect feedback and file it away.

Read More »
ai in commercial due diligence

The Impact of AI on Commercial Due Diligence

This latest installment in our series on CDD is about drawing the line clearly: where AI accelerates CDD, where it creates risk, and where the frontier is heading. Because the firms that get this right will have a genuine edge. And the firms that outsource diligence to a chatbot will learn the hard way that LLMs (Large Language Models) don’t have deal judgment, real-time human input from primary research, or accountability to a consultant who is proud to stand behind their conclusions, recommendations, predictions, and advice.

Read More »

COMING SOON: “Knowing Where to Play (And What it Takes to Win),” a Live Webinar and Learning Workshop

Our live learning session, “Knowing Where to Play (And What it Takes to Win),” will be announced soon. Join the waitlist below to reserve your spot or to receive updates when details are announced.

Looking for a sneak peek? Download a preview of the session’s study guide, which will be a 96-page playbook available to anyone who registers to attend.

Read More »
Scroll to Top