Category: Qualitative Research

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Chipping Away at the Semiconductor Shortage

John Lorinskas November 6, 2023

With demand for microprocessor chips escalating, and both the supply chain and raw materials access tightening, here is what we’re hearing about the future of the semiconductor industry and reshoring questions being explored.

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Qual >> Quant >> Qual

Ken Donaven and Chelsea May October 23, 2023

There are situations in which either quantitative or qualitative research is the more appropriate research vehicle. But where quantitative research is concerned, we usually recommend an approach that “book-ends” the quantitative research instrument with two qualitative research exercises.  

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