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Category: Qualitative Research

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COMING SOON: “Knowing Where to Play (And What it Takes to Win),” a Live Webinar and Learning Workshop

The Martec Group March 25, 2026

Our live learning session, “Knowing Where to Play (And What it Takes to Win),” will be announced soon. Join the waitlist below to reserve your spot or to receive updates when details are announced.

Looking for a sneak peek? Download a preview of the session’s study guide, which will be a 96-page playbook available to anyone who registers to attend.

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Competitive Intelligence Is a Non-Negotiable in CDD

Competitive Intelligence in Commercial Due Diligence

Josh Emington March 24, 2026

Competitive analysis, benchmarking, and positioning are critical building blocks underpinning effective commercial due diligence. Without the context of other players’ share, growth trajectories, capabilities/resources, intellectual property, and go-to-market strategies, growth estimates and feasibility assessments are likely inaccurate. Simply put: you cannot understand a company without understanding the field on which it plays.

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post-deal commercial due diligence for private equity

Post-Close Value Creation: Why the Real Work Starts After the Deal Closes

Josh Emington March 10, 2026

The highest-performing PE teams don’t treat value creation as a separate phase from diligence. They connect them. They use diligence not just to decide whether to buy, but to build the first actionable roadmap for what to do once they own. Post-close is where the investment thesis either becomes a repeatable plan or gets buried in PowerPoint promises.

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The Anatomy of a Defensible Agricultural Export Market

Bill Lucken March 9, 2026

One of the most valuable (and often most uncomfortable) steps in market assessment is a candid evaluation of where U.S. supply holds real advantage. In U.S. agricultural markets, these perceived advantages are meaningful differentiators. In others, they are simply expected.

Identifying and validating these opportunities requires a willingness to look beyond conventional rankings—and an analytical approach that can distinguish emerging viability from speculative potential.

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The Hard-to-Reach Imperative

Bill Lucken March 4, 2026

In complex B2B markets, the individuals who hold the most meaningful insights are often the least accessible.

When researchers reach the right voices, even when doing so requires creativity, persistence, and unconventional approaches, the insights gained are often more nuanced, more grounded, and far more actionable.

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