Chicago
+1 (312) 606-9690
1603 Orrington Avenue
Suite 305
Evanston, Illinois 60201
Detroit
+1 (248) 327-8000
202 E 3rd Street
Suite 200
Royal Oak, Michigan 48067
Frankfurt
+49 (69) 80903
60
Berliner Strasse 219
D-63067 Offenbach/Main
Shanghai
+86 (21) 6015-9588
Building 3, 5/F
3601 Dongfang Road
Pudong, Shanghai 200120
By Chuck Bean, Martec Partner/CMO B2B research is the process of gathering data on what consumers are looking for and what they need. This type
Nostalgia marketing aims to connect your brand with feelings of comfort and security associated with positive memories of the past. Market research combined with emotion
How do you best obtain feedback from key users and decision makers that provide independent insights and constructive suggestions? Focus groups work to show what exactly these individuals are thinking.
When your company is considering launching a new product, what critical information is needed? Focus group discussions can be a great way to start product concept evaluation.
Focus groups are a qualitative data collection method employed to gain valuable insights into attitudes, behaviors, product positioning statements, and any product unmet needs.
When combatting cognitive bias in market research, it is beneficial to look at tools within intelligence analysis, particularly the Analysis of Competing Hypotheses Analysis has
eBook release marks conclusion of co-authored Innovation Research and Strategy blog series DETROIT—The Innovation Research and Strategy toolkit is designed to help mid-size organizations transcend
In this Innovation Research and Strategy article in partnership with Great Lakes GrowthWorks, we’ll reveal how foresight, empathy, and Emotion Intelligence — steeped in artificial intelligence (AI) — can strengthen your brand positioning strategy.can strengthen your brand positioning strategy.