
Here’s Why You’re Wrong: A Look at Cognitive Bias in Market Research
When combatting cognitive bias in market research, it is beneficial to look at tools within intelligence analysis, particularly the Analysis of Competing Hypotheses Analysis has
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When combatting cognitive bias in market research, it is beneficial to look at tools within intelligence analysis, particularly the Analysis of Competing Hypotheses Analysis has

eBook release marks conclusion of co-authored Innovation Research and Strategy blog series DETROIT—The Innovation Research and Strategy toolkit is designed to help mid-size organizations transcend

In this Innovation Research and Strategy article in partnership with Great Lakes GrowthWorks, we’ll reveal how foresight, empathy, and Emotion Intelligence — steeped in artificial intelligence (AI) — can strengthen your brand positioning strategy.can strengthen your brand positioning strategy.

Concept development and testing is a crucial phase in innovation research. A hybrid qualitative and quantitative approach can increase the odds of creating disruptive innovation and generating consumer uptake.

Building future market maps consumes even more resources – but the outcome enables an organization to “size the prize” and determine the return on investment (ROI). Market maps (or market analyses) that define and size emerging markets and opportunities are extremely valuable…when done correctly.

What are industry disruptors? They are all concepts that started as ideas that challenged traditional business models, solved problems differently, reduced costs, or introduced an innovative approach – all while winning customers.