Pricing Research
The Martec Group
July 11, 2025
Pricing research enables you to determine the optimal price point to maximize profit, revenue, or market share.
Category: Pricing Research
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Unlocking the Power of Lifetime Value Analysis to Drive Profitability
Ken Donaven
June 3, 2025
Lifetime Value Analysis is a powerful tool that elevates your revenue projections and planning processes by quantifying the long-term value of your customers.
Case Study: Using Benefit-Value Analysis to Ascertain “Premium” Stature
Ken Donaven
January 29, 2025
Benefit-Value Analysis is a proprietary methodology developed by Martec to gain insights from an intended market to determine appropriate and acceptable pricing strategies on products before they are introduced and released into the marketplace.
Case Study: Automotive Aftermarket Manufacturer Makes Difficult Decision with Confidence Using Price-Value Mapping
Chuck Bean
November 6, 2024
Price-Value Mapping analyzes the relationship between what customers value about your brand or product and the price they are willing to pay. In this case, a category-leading automotive aftermarket parts manufacturer was faced with a crossroads: Continue to support multiple sub-brands that competed in the same market and at similar price points, or make the difficult decision to discontinue one of the brands?
Pricing Research eBook
The Martec Group
October 1, 2024
Pricing research enables you to determine the optimal price point to maximize profit, revenue, or market share.
Updated eBook: Pricing to Win: Position with Precision, Compete with Confidence
Ken Donaven
September 27, 2024
To help business leaders navigate this unprecedented terrain, Martec Group has updated and republished our popular Pricing eBook that examines three such strategies in detail, including some of our own proprietary and unique methodologies.