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Mobility has transformed into a user-centric concept – recognizing that transportation products and services must be responsive to the needs, habits, and preferences of consumers.
To find the true voice of the customer, VoC research should encourage people to share their thoughts and answer “why.” Examining a customer’s full response (in any open-ended context) is critical to understanding the decision-making process. Finding the true voice of the customer requires researchers and executives to be objective, open, and active listeners.
Explore what methodologies work well together to uncover users’ hidden emotions to strengthen UX testing Emotion research can help brands find ways to create deeper
Concept development and testing is a crucial phase in innovation research. A hybrid qualitative and quantitative approach can increase the odds of creating disruptive innovation and generating consumer uptake.
While needs and sentiments will differ on an individual basis, buyer personas help to create a broad representation of consumers that may be most – or least – interested in your product. In B2C markets, where transactional and marketing data is available, buyer personas are relatively easy to create.
By Ken Donaven and Chelsea May Consumer-facing brands are very familiar with measuring customer satisfaction and understanding the impact of customer experience on their brands…providing