Chicago
+1 (312) 606-9690
1603 Orrington Avenue
Suite 305
Evanston, Illinois 60201
Detroit
+1 (248) 327-8000
202 E 3rd Street
Suite 200
Royal Oak, Michigan 48067
Frankfurt
+49 (69) 80903
60
Berliner Strasse 219
D-63067 Offenbach/Main
Shanghai
+86 (21) 6015-9588
Building 3, 5/F
3601 Dongfang Road
Pudong, Shanghai 200120
Predictive Path to Purchase takes a more preemptive and proactive view of the myriad possible pathways, and charts potential and probable customer journeys — even those that don’t yet exist but potentially could and should.
AI-empowered methodology known as Emotion Intelligence (EI) has been helping brands better understand their customers’ and prospective customers’ buying inclinations, so that they can engineer optimal experiences that will appeal to humans’ emotional tendencies (and even their apprehensions) to facilitate exceptional customer experiences and increase sales.
By Barbara Clark I referenced in a prior article encapsulating my broad takeaways from the The Market Research Event 2022 (TMRE) how impressed I was
By Barbara Clark Perhaps the market research industry’s marquee event of the year, The Market Research Event (TMRE), in 2022 did not disappoint in its
By Emily Bielak I recently attended the CXM 360 Conference, a Customer Experience Management symposium presented by Michigan State University billed as “a content-rich event
Voice of the customer (VoC) is a research method that’s used to collect customer feedback. User experience (UX) and customer experience (CX) are elements of