Case Study: Automotive Aftermarket Manufacturer Makes Difficult Decision with Confidence
Chuck Bean
November 6, 2024
Price-Value Mapping analyzes the relationship between what customers value about your brand or product and the price they are willing to pay. In this case, a category-leading automotive aftermarket parts manufacturer was faced with a crossroads: Continue to support multiple sub-brands that competed in the same market and at similar price points, or make the difficult decision to discontinue one of the brands?
