Pricing Research
The Martec Group
July 11, 2025
Pricing research enables you to determine the optimal price point to maximize profit, revenue, or market share.
Category: Building + Construction
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Navigating the Complexities of Reshoring
John Lorinskas
December 12, 2024
While reshoring often presents opportunities for greater supply chain security, it requires a deeply granular approach to decision-making, accounting for regional nuances, industry-specific risks, and a shifting global landscape.
Chipping Away at the Semiconductor Shortage
John Lorinskas
November 6, 2023
With demand for microprocessor chips escalating, and both the supply chain and raw materials access tightening, here is what we’re hearing about the future of the semiconductor industry and reshoring questions being explored.
Qual >> Quant >> Qual
Chelsea May
October 23, 2023
There are situations in which either quantitative or qualitative research is the more appropriate research vehicle. But where quantitative research is concerned, we usually recommend an approach that “book-ends” the quantitative research instrument with two qualitative research exercises.
Reshoring With Confidence
Richard Claar
October 2, 2023
How to Gain Market, Competitor and Customer Intelligence When Bringing the Supply Chain Closer to Home By Rick Claar, President, The Martec Group Who says
Which Industries Will Be Impacted Most by the Evolution of Artificial Intelligence?
Jim Durkin
September 5, 2023
As a market research firm, we are seeing more and more clients wanting to understand exactly how AI is impacting a given market or industry sector — and to get a better handle on how that will change in the near and distant future.
Here is what we’re hearing and learning, both through direct conversations with company leadership teams as well as via secondary research and information gathering.