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There is a quiet arms race happening in product development right now, and it has nothing to do with who has the best model, the biggest engineering team, or the most advanced tech stack. The teams pulling ahead, the ones building products that customers actually love, are winning on something deceptively simple: the speed and frequency of their user feedback cycles.
The Feedback Loop is the New Alpha Read More »
Sentiment Analysis goes beyond what customers think about a brand to uncover how they feel about it…and why those feelings matter. Understanding sentiment is not about replacing quantitative brand metrics; it is about interpreting those metrics more accurately and more deeply.
Sentiment Analysis: Understanding the Emotional Drivers Behind Brand Affinity Read More »
Concept testing is a pivotal stage in the product development process. After an initial idea or concept has been developed, brands must validate its potential in the market. This process involves assessing whether the concept is understood, appealing, and viable from a consumer perspective. What’s more, concept testing, as a function of quantitative and qualitative market research, can insulate the innovator from wasted resources and unnecessary capital expenditures.
Innovation: Ideation + Iteration Read More »
While the idea of a brand funnel is straightforward, proper deployment is crucial for ongoing brand tracking, development, and action.
Brand Research 101: Following the Funnel Read More »
It is critical, when analyzing and working to optimize customer experiences, that three primary tenets of sound CX design be woven deeply into the fabric of the analysis, even when using artificial intelligence or other technology to do some of the information gathering and processing.
eBook: Measuring and Optimizing the Customer Experience Read More »
Results of the full study – how the pandemic has changed where people live and work, when people use their vehicles, how people maintain or service their vehicles, and buying behaviors for vehicles, services and parts
Automotive Aftermarket Report Read More »