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Automotive Aftermarket Report

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An In-Depth Look at Consumer Expectations

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Discover national report findings including:

Results of the full study – how the pandemic has changed where people live and work, when people use their vehicles, how people maintain or service their vehicles, and buying behaviors for vehicles, services and parts

Review of market segments that were developed to understand how consumers feel about maintaining or servicing their vehicles

A “so what/what next” presentation of how your organization can leverage this data to understand impacts on specific product categories and markets — now and in the future

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Leading #MRX Posts

B2B

Applying Minimax Thinking to Uncertain Pricing Decisions

Many pricing decisions assume markets behave uniformly. In reality, customer responses frequently vary based on switching costs, competitive alternatives, technical requirements, contractual structures, and the ability to pass costs through. A customer with multiple qualified alternatives may react very differently than a customer operating within a highly specialized application.

The debate begins almost immediately.

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Pricing Research

The Pricing Question Most Companies Never Ask

In its simplest form, minimax encourages decision-makers to consider the worst plausible outcome associated with each available option. Rather than focusing exclusively on the most likely result, it asks leaders to understand the downside attached to being wrong. For pricing teams, that perspective can be surprisingly valuable.

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Automotive + Transportation

In a Tariff Environment, Finding and Protecting Margin Isn’t Optional

At first glance, pricing in a tariff environment appears straightforward. Input costs rise by 20%, prices rise by 20%, and margins are preserved. The logic is simple and often serves as the foundation for internal pricing discussions. The problem is that customers do not make purchasing decisions based on your cost structure. They make purchasing decisions based on the value they receive and the alternatives available to them.

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