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Automotive Aftermarket Report

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An In-Depth Look at Consumer Expectations

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Discover national report findings including:

Results of the full study – how the pandemic has changed where people live and work, when people use their vehicles, how people maintain or service their vehicles, and buying behaviors for vehicles, services and parts

Review of market segments that were developed to understand how consumers feel about maintaining or servicing their vehicles

“so what/what next” presentation of how your organization can leverage this data to understand impacts on specific product categories and markets — now and in the future

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Leading #MRX Posts

market research to inform pricing strategies
Methodologies

Your Customers Don’t Know What They Would Pay. But That Does Not Mean You Should Stop Asking.

Ask a customer what they would pay for your product and they will almost certainly give you an answer. They will often do so confidently. In fact, many will provide a level of precision that suggests they have carefully thought through the issue before. But there is a fundamental challenge with taking that answer at face value: purchasing decisions rarely occur in the clean, controlled environment in which pricing questions are asked.

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Qualitative Research

WATCH: “Pricing to Win: Position with Precision, Compete with Confidence”

Watch the webinar and download the presentation and eBook: “Pricing to Win: Position with Precision, Compete with Confidence.” Learn the strategies and methodologies Martec employs to help leadership make confident, data-informed decisions about pricing—including our own proprietary methodology, Benefit Value Analysis.

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Qualitative Research

WEBINAR: “Pricing to Win,” a Live Learning Workshop

This live learning session covering specific pricing research methodologies will show you how to replace guesswork with a data-informed framework for knowing what your customers will actually pay and what your brand is genuinely worth.

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