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Automotive Aftermarket Report

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An In-Depth Look at Consumer Expectations

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Discover national report findings including:

Results of the full study – how the pandemic has changed where people live and work, when people use their vehicles, how people maintain or service their vehicles, and buying behaviors for vehicles, services and parts

Review of market segments that were developed to understand how consumers feel about maintaining or servicing their vehicles

“so what/what next” presentation of how your organization can leverage this data to understand impacts on specific product categories and markets — now and in the future

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Innovation

Innovation: Ideation + Iteration

Concept testing is a pivotal stage in the product development process. After an initial idea or concept has been developed, brands must validate its potential in the market. This process involves assessing whether the concept is understood, appealing, and viable from a consumer perspective. What’s more, concept testing, as a function of quantitative and qualitative market research, can insulate the innovator from wasted resources and unnecessary capital expenditures. 

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