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Automotive Aftermarket Report

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An In-Depth Look at Consumer Expectations

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Discover national report findings including:

Results of the full study – how the pandemic has changed where people live and work, when people use their vehicles, how people maintain or service their vehicles, and buying behaviors for vehicles, services and parts

Review of market segments that were developed to understand how consumers feel about maintaining or servicing their vehicles

“so what/what next” presentation of how your organization can leverage this data to understand impacts on specific product categories and markets — now and in the future

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Market Sizing

When the Market Doesn’t Exist Yet: How to Size What You Can’t See

A framework for B2B operators and investment teams navigating categories, channels, and applications with no established data trail: Two recent projects that illustrate both the challenge and an approach that required us to build a market that had no clean precedent or available data set to rely on.

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Methodologies

Martec Partner Invited on DeskTalks Podcast to Talk VOC

Martec Partner Josh Emington recently joined the DeskTalks podcast to cover everything from data overload to the “research graveyard” to what separates organizations that truly embed VOC into strategy from those that merely collect feedback and file it away.

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