Pricing Research
The Martec Group
July 11, 2025
Pricing research enables you to determine the optimal price point to maximize profit, revenue, or market share.
Category: Brand Research
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Case Study: Driving Strategic Growth Through Voice-of-Customer Insights
Ken Donaven
April 23, 2025
By leveraging a robust Voice of Customer research approach, the manufacturer aimed to optimize its distribution strategies and better align its offerings with the needs and preferences of its end-user customers—driving a 10% growth gap between its distributors and the overall market.
Apostle Analysis: How to Identify and Augment Your Brand’s Most Loyal Fans
Ken Donaven
March 31, 2025
Apostle Analysis is a model that categorizes customers based on their likelihood to repurchase and their overall satisfaction with a brand. By using a structured framework, businesses can pinpoint their most valuable customers and identify at-risk segments.
Brand Research 101: Following the Funnel
Ken Donaven
February 18, 2025
While the idea of a brand funnel is straightforward, proper deployment is crucial for ongoing brand tracking, development, and action.
Quirks: Methods for Determining Your B2B Brand’s Value
The Martec Group
July 29, 2024
To elevate a brand and maximize revenue, it is increasingly critical for B2B companies to understand the entirety of their brand’s value. From brand mapping to apostle analysis, burgeoning B2B firms have many ways to gauge and grow the impact and awareness of their brand.
How to Understand Your Brand’s “Emotional Value”
Chuck Bean
March 21, 2023
The difficulty lies in transcending the understanding of whether a brand’s emotional value is “good enough,” as it’s much more complex than that. The question of, “Does the data suggest our brand’s emotional value is good?” simplifies the equation. What’s considered good for one brand, category, or product might be detrimental to another.
What’s required to truly understand the emotional nuances that drive purchase decisions, brand affinity, customer loyalty, and even market share acquisition is deep analysis of not only which emotions a brand does evoke for a given market, but also which emotions that brand should evoke.