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Martec Director Emily Bielak was recently invited onto the Bullhorns and Bullseyes Podcast to share how brands can learn, understand, and leverage the emotional drivers that decide customer preference, convert customers into advocates, and elevate advocates to “apostles.”
In complex B2B markets, the individuals who hold the most meaningful insights are often the least accessible.
When researchers reach the right voices, even when doing so requires creativity, persistence, and unconventional approaches, the insights gained are often more nuanced, more grounded, and far more actionable.
Sentiment Analysis goes beyond what customers think about a brand to uncover how they feel about it…and why those feelings matter. Understanding sentiment is not about replacing quantitative brand metrics; it is about interpreting those metrics more accurately and more deeply.
Pricing research enables you to determine the optimal price point to maximize profit, revenue, or market share.
By leveraging a robust Voice of Customer research approach, the manufacturer aimed to optimize its distribution strategies and better align its offerings with the needs and preferences of its end-user customers—driving a 10% growth gap between its distributors and the overall market.
Apostle Analysis is a model that categorizes customers based on their likelihood to repurchase and their overall satisfaction with a brand. By using a structured framework, businesses can pinpoint their most valuable customers and identify at-risk segments.