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Companies everywhere are aiming to decrease their carbon footprint, but how exactly can they make the most impact? More importantly, which stakeholders are responsible for making their practices more sustainable? New research around carbon insetting suggests that achieving a “net zero” carbon footprint will require a unified front from all entities in a supply chain. […]
Carbon Insetting: Decreasing Supply Chain Emissions Read More »
By Ken Donaven and Chelsea May Consumer-facing brands are very familiar with measuring customer satisfaction and understanding the impact of customer experience on their brands…providing a unique, pleasant and memorable purchase and use experience often is key differentiator for these suppliers. Unfortunately, the business-to-business world (B2B), has a much more complex buying process, which often
According to the Pew Research Center, 88% of American households have a car. At about 128 million households in the U.S., that means that there are over 112 million privately owned cars in garages, driveways, or parked on the street right now (not to mention the Jay Lenos of the world who own almost 200 cars).
The Consumer Car-Buying Journey Is Emotional Read More »