7 Top Trends in Business Strategy
Richard Claar
December 15, 2021
What is your 2022 business strategy? Much like 2020, this year has been a wild ride. We have seen Covid variants, a blazing-hot labor market,
Category: B2B
Subscribe To Our Newsletter
Get The Latest Insights
Carbon Insetting: Decreasing Supply Chain Emissions
Richard Claar
December 7, 2021
Companies everywhere are aiming to decrease their carbon footprint, but how exactly can they make the most impact? More importantly, which stakeholders are responsible for
Carbon Neutral Packaging: Producer & Consumer Insights
Richard Claar
November 30, 2021
What does it mean for a product to be carbon neutral? As the world shifts toward more sustainable practices, consumer insights can help promote adoption
How to Create & Use Marketing & Buyer Personas
Emily Bielak
July 13, 2021
While needs and sentiments will differ on an individual basis, buyer personas help to create a broad representation of consumers that may be most – or least – interested in your product. In B2C markets, where transactional and marketing data is available, buyer personas are relatively easy to create.
Industry Disruptors: Using Foresight to Outmaneuver Minnows
Chuck Bean
June 22, 2021
What are industry disruptors? They are all concepts that started as ideas that challenged traditional business models, solved problems differently, reduced costs, or introduced an innovative approach – all while winning customers.
How Activating Competitive Intelligence Drives Bottom-line Results
Ken Donaven
May 26, 2021
Competitive intelligence (CI) is the product of a company’s efforts to collect and analyze information about its competitive space. Insights drawn from this process can embolden strategy planning and key performance indicator (KPI) development.