Transportation & Logistics
Martec delivers transportation, supply chain, and logistics market research reports to help businesses plan for the future. We support the transportation and logistics sector with market analysis and segmentation, new product development, competitive analysis, and growth strategy development. See how.
01
Value Chain Coverage
Serving clients at all levels of the value chain – from OEMs to automotive aftermarket manufacturers to fleet management solutions providers to TPL and other delivery service providers
02
Technology Expertise
Covering vehicle technology trends, software developments, and the evolution of service models
03
Trends Analysis
We recently partnered with Coyote Logistics to understand the intersection of people and technology in the TPL service sector
Specialties
- OEMs for Trucks & Delivery Vehicles
- Tier 1 Vehicle Parts & Components Manufacturers
- Vehicle Dealer and Parts & Component Distributor Networks
- Fleet Management Solutions Providers
- TPL Service Providers
- Moving & Relocation Systems and Service Providers
Areas Of Expertise
- Market Size & Segmentation
- TAM Assessments
- Cost & Profitability Assessments
- Product Concept Development & Testing
- Persona Development
- Customer Journey Mapping & Needs Assessments
- Customer Satisfaction & Loyalty Analysis
- Management Consulting Services
- Commercial Due Diligence
- Branding & Messaging
Clients Served
Discover the latest industry insights on our blog
Case Study: Using Benefit-Value Analysis to Ascertain “Premium” Stature
Ken Donaven
January 29, 2025
Benefit-Value Analysis is a proprietary methodology developed by Martec to gain insights from an intended market to determine appropriate and acceptable pricing strategies on products before they are introduced and released into the marketplace.
