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Shanghai

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Case Studies

Representative success stories showcasing “Extraordinary Intelligence” in practice.

Case Study: Automotive Aftermarket Manufacturer Makes Difficult Decision with Confidence Using Price-Value Mapping

/ B2B, Automotive + Transportation, Case Study, Pricing Research, Qualitative Research, Quantitative Research

Price-Value Mapping analyzes the relationship between what customers value about your brand or product and the price they are willing to pay. In this case, a category-leading automotive aftermarket parts manufacturer was faced with a crossroads: Continue to support multiple sub-brands that competed in the same market and at similar price points, or make the difficult decision to discontinue one of the brands?

Case Study: Automotive Aftermarket Manufacturer Makes Difficult Decision with Confidence Using Price-Value Mapping Read More »

Case Study: Franchisor Takes 5-D Approach to Optimize Customer Experience

/ Case Study, Customer Experience, Methodologies, Qualitative Research, Quantitative Research

The customer experience research objective was to take Martec’s 5-D insights approach to study client experiences, understand the true voice of customer, and engineer the customer journey to maximize engagement and customer satisfaction.

Case Study: Franchisor Takes 5-D Approach to Optimize Customer Experience Read More »

emotion intelligence customer journey dry cleaning business

How Emotion Intelligence Can Enhance the Customer Journey and Drive Business

/ Customer Experience

AI-empowered methodology known as Emotion Intelligence (EI) has been helping brands better understand their customers’ and prospective customers’ buying inclinations, so that they can engineer optimal experiences that will appeal to humans’ emotional tendencies (and even their apprehensions) to facilitate exceptional customer experiences and increase sales.

How Emotion Intelligence Can Enhance the Customer Journey and Drive Business Read More »

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