Search Results for: emotion intelligence – Page 2

By Chuck Bean Do you know your brand’s “emotional value?” It’s understandable if the answer is no. Most brands don’t. Yet while understandable, it’s no longer a safe position to make assumptions about your brand’s emotional value, especially as it relates to your competition’s.  Even teams who can articulate language that can be descriptive of

Customers have distinct feelings about products, services, and brands. How can their emotions be captured and analyzed easily? The process of analyzing emotions can be tricky, but it doesn’t need to be…let’s dive in. Research shows that being competitive on rational factors, while essential, will only achieve parity. Most leading products or services end up

Do you know how your fans feel about your team? The game? The experience? Consider this: when you ask sports fans why they feel a certain way, each answer is unique. Some will talk about the feeling of being at a game, surrounded by thousands of fellow fans who are all supporting the same team.