Franchise
Martec supports franchise brands with unparalleled market intelligence and industry analysis. Across automotive, education, food & beverage, hospitality, and many other industries, we help franchisors maximize opportunities through data. Our franchise market research delivers actionable insights. See how.
01
Deep Knowledge
Industry expertise and trusted resources throughout each value chain
02
Diverse Experience
Experience analyzing markets, consumer segmentation, customer journey mapping, local market analysis, franchisee satisfaction tracking, and pricing studies
03
Custom Solutions
Ability to quickly deploy a hybrid approach to gain qualitative and quantitative insights
Areas Of Expertise
- Market Size & Segmentation
- Benchmarking
- Local Market Analysis
- Cost Modeling
- New Product Introduction
- Concept Development & Testing
- Voice of the Customer (VoC) Analysis
- Customer Satisfaction & Loyalty Analysis
- Branding & Messaging
- Franchisee Satisfaction & Loyalty Analysis
- Franchise Strategy Development
The Martec team has proven themselves to be nimble, flexible, communicative, collaborative, & trustworthy. They have taken the time to go out of their way to understand our business, from doing their own research to attending & presenting at our annual conferences. They bring creative solutions to the table in terms of methodology & means to get at the insights we seek. Martec has consistently provided us with actionable insights & recommendations. They truly are a pleasure to work with!
Marketing Performance & Analytics ManagerLeading Franchise Company 
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Franchisor Advantages and Disadvantages
Whether seeking expansion or overcoming a specific challenge, discover how franchise market research can help you accomplish your goals faster.
