Extraordinary. Intelligence.

Custom market research that converts raw data into actionable intelligence to inform critical decision-making — with conviction, clarity and confidence.

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“Actionable Research for Uncertain Times: A Triangulated Approach to Market Sizing” — A New eBook from The Martec Group

Market Sizing & Opportunity Assessment

Our newly released eBook, “Actionable Research for Uncertain Times: A Triangulated Approach to Market Sizing,” provides a detailed overview of why leadership is embracing this methodology.

The Importance of Commercial Due Diligence in Private Equity

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Navigating Risk and Unlocking Value

Commercial Due Diligence, Market Sizing & Opportunity Assessment, Private Equity

Commercial due diligence (CDD) plays an essential role in the deal-making process, providing a deep dive into a target’s market, competitive landscape, and growth potential. Now more than ever, engaging in CDD...

eBook: Advanced Pricing Strategies in Dynamic Markets

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Updated eBook: Advanced Pricing Strategies for Maximum Competitive Advantage

Pricing Research

To help business leaders navigate this unprecedented terrain, Martec Group has updated and republished our popular Pricing eBook that examines three such strategies in detail, including some of our own proprietary and...

How B2B Brands Are Unlocking Emotions to Capture Share

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The Art and Science Behind Injecting Emotion into Business-to-Business Marketing

One area of the marketing research discipline that cannot be emphasized enough is a certain power perhaps upstream of provocation, and that’s the power of emotions. We have studied the role emotions...

How to Take a “5-D” Approach to Optimizing CX

Augmented Intelligence: How Market Researchers Can Maximize the Power of AI

What’s in Traditional Commercial Due Diligence: The Five Pillars

Qual >> Quant >> Qual

Data Integrity Starts at the Door

Our Approach

The Martec Group team brings a balance of seasoned industry veterans and fresh, innovative, curious professionals to deliver both expertise and energy to every project we take on. Our passion for exploring possibilities and arriving at informed conclusions and recommendations is not only our calling — it’s our commitment to you. We pride ourselves on being easy to work with, even as we tackle difficult challenges and lofty aspirations.

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Case Studies

Case Study: Automotive Aftermarket Manufacturer Makes Difficult Decision with Confidence Using Price-Value Mapping

Customer Experience & Journey Mapping, Pricing Research, Automotive & Mobility

Price-Value Mapping analyzes the relationship between what customers value about your brand or product and the price they are willing to pay. In this case, a category-leading automotive aftermarket parts manufacturer was...

Case Study: Using Benefit-Value Analysis to Ascertain “Premium” Stature

Automotive & Mobility

Benefit-Value Analysis is a proprietary methodology developed by Martec to gain insights from an intended market to determine appropriate and acceptable pricing strategies on products before they are introduced and released into...

Case Study: Driving Strategic Growth Through Voice-of-Customer Insights

Brand Research

By leveraging a robust Voice of Customer research approach, the manufacturer aimed to optimize its distribution strategies and better align its offerings with the needs and preferences of its end-user customers—driving a...

Testimonials

"This was our first time working with Martec and the insights they provided exceeded our expectations! They provided detailed market size and growth estimates that will be an integral part of our ongoing business plan. They also went above and beyond by providing a global perspective of these markets. We are very grateful for the time and effort Martec put into this project and for their prompt responsiveness to our questions and requests."

CEO
Biotechnology

“Martec helped us identify deficiencies in our sales approach and our messaging. While we may not be the biggest player in this market, this research helped to confirm that we are a thought leader, which allowed us to improve our messaging and shift our channel strategy. We have successfully focused on key performance and value attributes and improved both brand and portfolio awareness."

Commercial Director
Industrial Consumables Manufacturer

“We are so thankful for everything Martec has done for us, honestly. We have worked with competitive research and information firms before, but Martec exceeded expectations on what I thought we were going to get from the project. For me personally, I would say Martec is at the top of my list for when our company needs research and resources to understand things. Martec will be who we call – the information you provided was incredibly valuable and I look forward to doing more business with you in the future. Martec helps us with ways to use our time and resources wisely.”

Fortune 1000 Food & Beverage Client

“This was our firm’s first time working with The Martec Group and can say they went above and beyond to make sure we had all the information required to evaluate an investment. The information provided was clear and knowledgeable manner. We would not hesitate to use them again in future endeavors.”

Eli Minski
Senior Associate WM Partner

Emotion Intelligence

Product Intelligence

Pricing Intelligence

Customer Intelligence

Market Intelligence

Extraordinary. Intelligence.

“Actionable Research for Uncertain Times: A Triangulated Approach to Market Sizing” — A New eBook from The Martec Group