Insights

Market Sizing Using Top-Down Insights

Market Sizing & Opportunity Assessment

Without top-down analytics as part of the market research equation, one runs the risk of placing faith in two sources of data that have proven at times to be unreliable and substandard pictures of reality.

Finding Opportunity When the Deal Pipeline is Light

Private Equity

Though most private equity firms typically engage in commercial due diligence once an acquisition target has been identified, there is another research approach that involves a combination of thematic and funnel analysis that can be employed — especially during times in which a more proactive approach is necessary. 1.) Market Prioritization, 2.) Target Prioritization, and 3.) Target Deep-Dive

Market Sizing Amid Shifting Dynamics

Market Sizing & Opportunity Assessment

As economies shift to respond to dynamic forces at play, so too do markets. Customer preferences change, arise or decline; competitors arrive, shift or disappear; and opportunities either emerge, shift form, or fall to the wayside. When external forces conspire to bring disruption, uncertainty and volatility, Market Size Analysis is among the antidotes that can bring calm, confidence and clarity.

Price Modeling: Applying Science When Data is Scarce

Pricing Research

Historically high and stubbornly persistent inflation in recent years has wreaked havoc on more than just consumers’ wallets. It has also had the effect of throwing many companies’ pricing strategies out of whack and into question. Rather than play a hunch, the smart money is on a proven methodology for setting pricing strategy based on hard facts, figures and formulas.

Chipping Away at the Semiconductor Shortage

Automotive & Mobility, Building & Construction

With demand for microprocessor chips escalating, and both the supply chain and raw materials access tightening, here is what we're hearing about the future of the semiconductor industry and reshoring questions being explored.

Qual >> Quant >> Qual

There are situations in which either quantitative or qualitative research is the more appropriate research vehicle. But where quantitative research is concerned, we usually recommend an approach that “book-ends” the quantitative research instrument with two qualitative research exercises.  

Measure What the Customer Treasures

Customer Experience & Journey Mapping, Voice of Customer

Let’s look at some of the common metrics used to understand customer perceptions as well as to measure whether the actions a brand takes is having a positive impact on those perceptions. It is important to note that, while all of these measurement approaches are important on their own, none by itself represents the complete and exhaustive measurement of customer opinion. Rather, it is the application of many (or all) of the appropriate tools that will provide the most accurate and holistic measurement of customer perception — including one critical metric that is unique to The Martec Group and the brands we work with.

Understanding Your Company’s Future as ESG Proliferates

Private Equity

Environmental, social and corporate governance (ESG) is no longer merely an emerging trend, confined mostly to the investment world and the purview of private equity firms. On the contrary: it is far more likely that your company, product and corporate mission are already coming under the scrutiny of a more discerning public than what would’ve been the case just a decade ago. 

Reshoring With Confidence

Automotive Aftermarket Report

Automotive & Mobility, Consumer & B2B2C

Results of the full study – how the pandemic has changed where people live and work, when people use their vehicles, how people maintain or service their vehicles, and buying behaviors for vehicles, services and parts

A Buyer’s Guide to Emotion Intelligence

Emotion Intelligence

Read through our eBook to learn about emotion research that is simple, scalable, seamless, and scientific.

Conjoint Analysis eBook

Competitive Intelligence, Market Sizing & Opportunity Assessment

Essentially since the invention of the wheel, product manufacturers have asked, “what makes my product valuable and sets it apart from the competition?” and “how can I maximize the value, price, and profit for my product?”

Martec Provides Pro Bono Insights to Not-for-Profit Second Harvest in Partnership with BluWave

The Martec Group is extremely proud to have the opportunity to give back to the community by offering pro bono market research services to a not-for-profit food bank as part of BluWave’s inaugural “Impact Program.”

The Martec Group Featured as One of “8 Top CX/UX Research Companies”

Customer Experience & Journey Mapping, Voice of Customer

The Martec Group is proud to be featured as one of "8 Top CX/UX Research Companies" by Quirk's Media in the September/October special issue on customer experience (CX) and user experience (UX).

Which Industries Will Be Impacted Most by the Evolution of Artificial Intelligence?

Market Sizing & Opportunity Assessment

As a market research firm, we are seeing more and more clients wanting to understand exactly how AI is impacting a given market or industry sector — and to get a better handle on how that will change in the near and distant future. Here is what we’re hearing and learning, both through direct conversations with company leadership teams as well as via secondary research and information gathering.