Insights

Customer Experience Management: Five Takeaways from CXM 360

Customer Experience & Journey Mapping, Voice of Customer

Competitive Price Benchmarking: Advantage in Price-Sensitive Times

Pricing Research

Too often companies only consider their own pricing strategies when it might be wiser to consider them within the full context of competitive pricing. Making decisions without analyzing a comprehensive set of data can lead to missteps and missed opportunities—opportunities to increase market share, penetrate new and adjacent markets, assume premium position in the market, or increase profit margins by examining the entire value chain against competitive pricing.

Benefit-Value Analysis: A Tool to Increase Market Share

Innovation Research, Pricing Research, Voice of Customer

Benefit-Value Analysis (BVA) is a proprietary methodology developed by Martec to gain insights from an intended market to determine appropriate and acceptable pricing strategies on products before they are introduced and released into the marketplace.

Confidence in Pricing Strategies in Times of Volatility

Pricing Research

In uncertain times, determining the optimal price for your products or updating your pricing strategy can be challenging. However, several research-based tools can help simplify the process and provide market-based insights to ground your decisions in customer-centric data. You should consider a pricing research study when you are: - Shifting your pricing strategy - Developing new products - Entering new markets When designed correctly, pricing research can predict customer behavior based on price, as well as the impact a price increase (or decrease) may have on revenue, margins, market share, or customer perceptions. Insights gathered through this type of research can provide the information you need to make informed pricing strategy decisions with greater confidence.

ESG Due Diligence Overview

Automotive & Mobility, Private Equity

See what The Martec Group in partnership with Goby, The ESG Platform, found when studying ESG solutions for private equity (PE) firms, particularly in the middle market.

Clean Label Consumer Insight Report

Brand Research, Market Sizing & Opportunity Assessment, Segmentation & Persona Development

Quest Mindshare and The Martec Group partnered to complete the Clean Label Consumer Insight Report – an in-depth look at consumer perceptions of clean label products

Innovation Research and Strategy

Strategic Planning, Innovation Research

Beyond predictable innovation, the Innovation Research and Strategy eBook provides a proven roadmap to help your organization lead in new spaces in the next 3+ years.

5 Food and Beverage Trends in 2022

Food & Beverage

UX, CX, HX, EX: Experience is the common denominator

Customer Experience & Journey Mapping, Voice of Customer

DEI Hiring Trends

Exploring Conjoint Analysis Methods

Innovation Research, Voice of Customer

Conjoint analysis is a powerful tool and can be used to quantify a number of metrics, including product/feature value; trade-offs customers are willing to make; and, in some cases, price elasticity for a product, feature or brand. Adaptive choice-based conjoint

Reaching and Engaging Survey Participants

How Sustainable Is the Electric Vehicle Supply Chain?

Automotive & Mobility

B2B Research: In a Digital World, How Do You Protect the Integrity of the Data Set?

How To Get Nostalgia Marketing Right