Insights

Here's what we think, what we're working on, and where we believe things are trending toward.

“Actionable Research for Uncertain Times: A Triangulated Approach to Market Sizing” — A New eBook from The Martec Group

Market Sizing & Opportunity Assessment

Our newly released eBook, “Actionable Research for Uncertain Times: A Triangulated Approach to Market Sizing,” provides a detailed overview of why leadership is embracing this methodology.

Insights Categories

Specialized intelligence for specialized need and application.

Emotion Intelligence

Uncover consumers’ hidden sentiments to gain a deeper understanding of the decision-making process.

Product Intelligence

Analyze opportunities for product improvement, disruptive innovation, concept testing, and benchmarking.

Pricing Intelligence

Reduce strategic risk through the ethical collection of benchmark pricing data—customers' and competitors'.

Customer Intelligence

Uncover and analyze qualitative and quantitative customer intelligence, CX research, and audience personas.

Market Intelligence

Expertly identify market size, trends, desirable market segments, growth opportunities, and how to gain optimum share.