Insights

Product Concept Development and Testing: How to Design an Innovative Solution

Innovation Research

Concept development and testing is a crucial phase in innovation research. A hybrid qualitative and quantitative approach can increase the odds of creating disruptive innovation and generating consumer uptake.

How to Create & Use Marketing & Buyer Personas

Segmentation & Persona Development, Voice of Customer

While needs and sentiments will differ on an individual basis, buyer personas help to create a broad representation of consumers that may be most – or least – interested in your product. In B2C markets, where transactional and marketing data is available, buyer personas are relatively easy to create.

Future Market Maps: Sizing the Opportunity

Market Sizing & Opportunity Assessment

Building future market maps consumes even more resources – but the outcome enables an organization to “size the prize” and determine the return on investment (ROI). Market maps (or market analyses) that define and size emerging markets and opportunities are extremely valuable…when done correctly.

Where Middle Market ESG Due Diligence Is Heading

Commercial Due Diligence, Private Equity

Industry Disruptors: Using Foresight to Outmaneuver Minnows

Innovation Research, Market Sizing & Opportunity Assessment

What are industry disruptors? They are all concepts that started as ideas that challenged traditional business models, solved problems differently, reduced costs, or introduced an innovative approach – all while winning customers.

Commercial Due Diligence Benefits Deal Making

Commercial Due Diligence, Private Equity

Commercial due diligence (CDD) provides buy-side due diligence insights including commercial position, competitive dynamics, future cash flow, market dynamics, and much more.

Growth Strategy Framework: Putting Disruptive Innovation in Its Place

Innovation Research

When a leadership team determines it is time to diversify and innovate to drive long-term growth, where do they start? Having a growth strategy framework helps advance the front-end of the innovation process and is critical to the successful development of a new product or service.

How Activating Competitive Intelligence Drives Bottom-line Results

Competitive Intelligence

Competitive intelligence (CI) is the product of a company’s efforts to collect and analyze information about its competitive space. Insights drawn from this process can embolden strategy planning and key performance indicator (KPI) development.

Nationwide Study Highlights Post-Pandemic Insights for the Automotive Aftermarket

Automotive & Mobility

Storytelling: A Powerful Tool in Market Research

Market Research Agility: How to Balance Speed and Depth

Market Sizing & Opportunity Assessment

Franchisor Advantages and Disadvantages: What’s New

The Future of Hydrogen Fuel Cells: Europe Invests In H2

Automotive & Mobility

What’s Propelling Fuel Cell Electric Vehicles: Global Market Research Insights

Getting Closer to the Consumer: Why B2B Companies are Studying Consumers to Generate Demand