Insights

Automated Vehicle Safety: How DOT Policies Are Helping

Automotive & Mobility

CX in a B2B World

Customer Experience & Journey Mapping, Consumer & B2B2C

A Brief Primer for Adaptive Choice-Based Conjoint

Competitive Intelligence, Innovation Research, Pricing Research

Augmented Intelligence: How Market Researchers Can Maximize the Power of AI

How Consumers Can Help Address the US Food Waste Problem

Food & Beverage

Rejecting What We Eat: A Look Into Food Allergies

Dissecting the Science Behind Gut Feelings

The Consumer Car-Buying Journey Is Emotional

Customer Experience & Journey Mapping, Automotive & Mobility, Consumer & B2B2C

Go Out or Cook at Home?

How Knowing Your Customers’ Emotional Drivers Can Increase Sales

Honeygate: The Repercussions of Non-Transparency in the Food and Beverage Industry

Food & Beverage

Why Bulletin Board Research Is Ideal for the Healthcare Sector

Healthcare & Human Factors

The Martec Emotion Score: Quantifying Your Customers’ Emotions

Brand Research, Voice of Customer

How Consumer Emotions are Shaping the Future of the Food and Beverage Industry

Food & Beverage

Understanding Peak-End Theory: How You Can Increase Brand Loyalty

Voice of Customer

The “Peak” in a brand experience is the most memorable snapshot in a customer’s memory, representing a moment when his or her emotions were at their highest level of intensity. In fact, there could actually be multiple peaks throughout a customer’s journey.