Insights

How to Enhance the Value of Customer Satisfaction Ratings Using Martec Emotion Score

Why You Should Be Using Healthcare Personas

Segmentation & Persona Development, Healthcare & Human Factors

The Future of Automotive Fuel Cell Technology

Automotive & Mobility

How Understanding the Voice of the Customer in Healthcare Is More Important Than Ever Before

From Chemical to Clean: New Antimicrobial Options

Who Should Be Responsible for GMO Consumer Education?

Using Plutchik’s Wheel of Emotions in Market Research

Many approaches to linguistic emotion-analysis exist, but Martec has found the most success with tools that approach emotion research through the lens of Plutchik’s Wheel of Emotions. The basis of Plutchik’s Wheel of Emotions is to pare down a vast number of emotions into a smaller, more manageable set of emotion “channels” that focus on what type of emotion is present. This allows for a simpler conceptualization of human feelings.

Targeting Specific Emotions in Your Customers

Voice of Customer

A Scalable Approach to Emotion Research

Voice of Customer

A Simple Approach to Emotion Research

A Seamless Approach to Emotion Research

A Practical Approach to Emotion Intelligence

Reducing Food Waste, Part 2

Food & Beverage

Food waste is an issue across all layers of the food & beverage value chain. However, the vast majority of this waste is generated either at the point-of-purchase (supermarkets, restaurants) or by consumers themselves.

Reducing Food Waste, Part 1

Food & Beverage

The majority of this food waste occurs at the household/consumer level, but no part of the food & beverage industry is exempt. Even for a skeptical and hesitant environmentalist, it is easy to see the resources wasted and unnecessary environmental impact of this waste, including:

The Next Step in Customer Satisfaction: Martec Emotion Score

Brand Research, Customer Experience & Journey Mapping, Voice of Customer