Insights

Why Bulletin Board Research Is Ideal for the Healthcare Sector

Healthcare & Human Factors

The Martec Emotion Score: Quantifying Your Customers’ Emotions

Brand Research, Voice of Customer

How Consumer Emotions are Shaping the Future of the Food and Beverage Industry

Food & Beverage

Understanding Peak-End Theory: How You Can Increase Brand Loyalty

Voice of Customer

The “Peak” in a brand experience is the most memorable snapshot in a customer’s memory, representing a moment when his or her emotions were at their highest level of intensity. In fact, there could actually be multiple peaks throughout a customer’s journey.

How to Enhance the Value of Customer Satisfaction Ratings Using Martec Emotion Score

Why You Should Be Using Healthcare Personas

Segmentation & Persona Development, Healthcare & Human Factors

The Future of Automotive Fuel Cell Technology

Automotive & Mobility

How Understanding the Voice of the Customer in Healthcare Is More Important Than Ever Before

From Chemical to Clean: New Antimicrobial Options

Who Should Be Responsible for GMO Consumer Education?

Using Plutchik’s Wheel of Emotions in Market Research

Many approaches to linguistic emotion-analysis exist, but Martec has found the most success with tools that approach emotion research through the lens of Plutchik’s Wheel of Emotions. The basis of Plutchik’s Wheel of Emotions is to pare down a vast number of emotions into a smaller, more manageable set of emotion “channels” that focus on what type of emotion is present. This allows for a simpler conceptualization of human feelings.

Targeting Specific Emotions in Your Customers

Voice of Customer

A Scalable Approach to Emotion Research

Voice of Customer

A Simple Approach to Emotion Research

A Seamless Approach to Emotion Research