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Insights

Here's what we think, what we're working on, and where we believe things are trending toward.

Featured

“Actionable Research for Uncertain Times: A Triangulated Approach to Market Sizing” — A New eBook from The Martec Group

Market Sizing & Opportunity Assessment

Our newly released eBook, “Actionable Research for Uncertain Times: A Triangulated Approach to Market Sizing,” provides a detailed overview of why leadership is embracing this methodology.

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Insights Categories

Specialized intelligence for specialized need and application.

Emotion Intelligence

Uncover consumers’ hidden sentiments to gain a deeper understanding of the decision-making process.

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Product Intelligence

Analyze opportunities for product improvement, disruptive innovation, concept testing, and benchmarking.

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Pricing Intelligence

Reduce strategic risk through the ethical collection of benchmark pricing data—customers' and competitors'.

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Customer Intelligence

Uncover and analyze qualitative and quantitative customer intelligence, CX research, and audience personas.

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Market Intelligence

Expertly identify market size, trends, desirable market segments, growth opportunities, and how to gain optimum share.

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158 Posts

Growth Strategy Framework: Putting Disruptive Innovation in Its Place

Innovation Research

When a leadership team determines it is time to diversify and innovate to drive long-term growth, where do they start? Having a growth strategy framework helps advance the front-end of the innovation process and is critical to the successful development of a new product or service.

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How Activating Competitive Intelligence Drives Bottom-line Results

Competitive Intelligence

Competitive intelligence (CI) is the product of a company’s efforts to collect and analyze information about its competitive space. Insights drawn from this process can embolden strategy planning and key performance indicator (KPI) development.

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Nationwide Study Highlights Post-Pandemic Insights for the Automotive Aftermarket

Automotive & Mobility

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Storytelling: A Powerful Tool in Market Research

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Market Research Agility: How to Balance Speed and Depth

Market Sizing & Opportunity Assessment

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Franchisor Advantages and Disadvantages: What’s New

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The Future of Hydrogen Fuel Cells: Europe Invests In H2

Automotive & Mobility

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What’s Propelling Fuel Cell Electric Vehicles: Global Market Research Insights

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Getting Closer to the Consumer: Why B2B Companies are Studying Consumers to Generate Demand

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Automated Vehicle Safety: How DOT Policies Are Helping

Automotive & Mobility

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CX in a B2B World

Customer Experience & Journey Mapping, Consumer & B2B2C

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A Brief Primer for Adaptive Choice-Based Conjoint

Competitive Intelligence, Innovation Research, Pricing Research

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Augmented Intelligence: How Market Researchers Can Maximize the Power of AI

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How Consumers Can Help Address the US Food Waste Problem

Food & Beverage

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Rejecting What We Eat: A Look Into Food Allergies

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