Insights

Focus Groups in Product Concept Evaluation

Innovation Research

How do you best obtain feedback from key users and decision makers that provide independent insights and constructive suggestions? Focus groups work to show what exactly these individuals are thinking. When your company is considering launching a new product, what critical information is needed? Focus group discussions can be a great way to start product concept evaluation. Focus groups are a qualitative data collection method employed to gain valuable insights into attitudes, behaviors, product positioning statements, and any product unmet needs.

6 Key Trends in Temperature-Controlled Packaging

4 Key Construction Industry Trends for 2022

Building & Construction

Why ESG Due Diligence Is Important

Commercial Due Diligence, Private Equity

Sustainable Cold Chain Development

Transportation & Logistics

Building Brand Loyalty Through CX

Brand Research, Customer Experience & Journey Mapping

Brand loyalty is driven by customers’ positive feelings toward a brand, their dedication to purchasing the brand’s products or services repeatedly, and their promotion of the brand, whether online or in-person. Customer experience (CX) focuses on the relationship between a business and its customers.

7 Top Trends in Business Strategy

Carbon Insetting: Decreasing Supply Chain Emissions

Automotive & Mobility, Consumer & B2B2C

Carbon Neutral Packaging: Producer & Consumer Insights

New Mobility Workforce: Converging Automotive Engineering, Chemical Engineering & UX

Customer Experience & Journey Mapping, Market Sizing & Opportunity Assessment, Automotive & Mobility

Emotions Are Complex, Analyzing Them Doesn’t Have to Be

Customers have distinct feelings about products, services, and brands. How can their emotions be captured and analyzed easily? The process of analyzing emotions can be tricky, but it doesn’t need to be…let’s dive in. Research shows that being competitive on rational factors, while essential, will only achieve parity. Most leading products or services end up in this parity position because short-term advantages, based solely on rational factors, quickly are matched by competitors. To combat this issue, marketers need to connect with customers on an emotional level for lasting advantage. This is why, in most highly competitive categories, advertising often has very little to do with conscious, rational benefits, features, or performance.

Understanding True Voice of Customer Research

To find the true voice of the customer, VoC research should encourage people to share their thoughts and answer “why.” Examining a customer’s full response (in any open-ended context) is critical to understanding the decision-making process. Finding the true voice of the customer requires researchers and executives to be objective, open, and active listeners.

What Is Driving the Growth of Private Label Brands?

Pricing Research

Consumer Trends in Healthcare: What’s Being Adopted

Healthcare & Human Factors

Here’s Why You’re Wrong: A Look at Cognitive Bias in Market Research