Latest News

Martec Cares: A Case Study in Community Success

Martec Cares is our commitment to using our time and talents to make a meaningful difference in our communities. Our team is passionate about issues that matter—locally, nationally, and globally—and we believe that companies have a responsibility to give back.

The Martec Group Promotes Josh Emington to Partner

The Martec Group is pleased to announce the promotion of Vice President Josh Emington to Partner, effective July 17, 2025.

Martec to Award $40,000 in Project Fees to Celebrate its 40th Anniversary

To celebrate its 40th year as a leading provider of market research and consulting services, The Martec Group will award complimentary research valued up to $40,000 to one new client!  The winner will be selected from those who enter the random drawing at the upcoming Quirk’s New York event, held July 23rd through 25th at the Javits Center in New York City. 

Martec Partner Ken Donaven Interviewed for Martech Edge

Martec Partner Ken Donaven was recently interviewed by Martech Edge Magazine, a "digital publication that covers anything and everything that happens at the crossroad of marketing and technology."

Martec Celebrates its 40th Anniversary

Celebrating four decades in business, today with nearly 30 employees and more than 7,000 successful projects completed, The Martec Group is recognized as an innovative firm big enough to take on significant challenges, while remaining small enough so that each project receives senior-leadership oversight and execution.

The Martec Group Promotes Ken Donaven to Partner

The Martec Group is pleased to announce the promotion of Senior Director Ken Donaven to Partner, effective March 15, 2025.

Martec Recognized as One of “Top 8 Segmentation Research Companies” by Quirk’s Magazine

The Martec Group is proud to be recognized as one of the “Top 8 Segmentation Research Companies” in Quirk’s 2025 Marketing Research Review edition.

The Martec Group and Allovance Unite to Elevate Strategic Planning and Market Research

The Martec Group is excited to announce its collaboration with Allovance, a trailblazer in strategic planning and capital allocation. This collaboration represents a significant evolution in how organizations approach decision-making, offering a comprehensive pathway from market insights to actionable strategies.

Martec’s Emily Bielak Interviewed on Customer Segmentation

Segmentation & Persona Development

Director Emily Bielak was invited to the Bullhorns and Bullseyes Podcast to discuss the topic of customer segmentation and why it's more than sorting by demographics or even psychographics.

Martec Provides Pro Bono Insights to Not-for-Profit Second Harvest in Partnership with BluWave

The Martec Group is extremely proud to have the opportunity to give back to the community by offering pro bono market research services to a not-for-profit food bank as part of BluWave’s inaugural “Impact Program.”

The Martec Group Featured as One of “8 Top CX/UX Research Companies”

Customer Experience & Journey Mapping, Voice of Customer

The Martec Group is proud to be featured as one of "8 Top CX/UX Research Companies" by Quirk's Media in the September/October special issue on customer experience (CX) and user experience (UX).

Martec Group employee earns professional research designation