Rick Claar

Customer Intelligence as Part of Commercial Due Diligence (CDD)

Commercial Due Diligence, Private Equity

Customer Intelligence in the CDD realm applies a methodology known in the market research world as “Voice of Customer,” or VoC, which is important to understand and leverage when evaluating target acquisitions and their viability or upside.

Customizing Commercial Due Diligence to Align with Target and Market-Specific Objectives

Commercial Due Diligence, Private Equity

Tailoring the Commercial Due Diligence process to the specific nuances of a target and its market ensures that investors gain a truly comprehensive and actionable understanding.

What’s in Traditional Commercial Due Diligence: The Five Pillars

Commercial Due Diligence, Private Equity

Commercial Due Diligence (CDD) isn’t just a box to check in the private equity dealflow process—it’s one of the most decisive steps in shaping conviction around a deal. This article outlines what’s inside the envelope of a standard CDD engagement, when it happens, and how we structure our work at Martec around five core pillars.

Clarity Counts: Deal-Making Hypotheses

Private Equity

When executed effectively and exhaustively, the resulting intelligence gleaned from thorough CDD provides a clear map to avoid risk, increase volume, enhance margins, and explore numerous other ways to increase the total returns an investor can capture with a specific target. 

Navigating Risk and Unlocking Value

Commercial Due Diligence, Market Sizing & Opportunity Assessment, Private Equity

Commercial due diligence (CDD) plays an essential role in the deal-making process, providing a deep dive into a target’s market, competitive landscape, and growth potential. Now more than ever, engaging in CDD can significantly improve the investment decision-making process and drive higher returns…quickly, efficiently and reliably.

Finding Opportunity When the Deal Pipeline is Light

Private Equity

Though most private equity firms typically engage in commercial due diligence once an acquisition target has been identified, there is another research approach that involves a combination of thematic and funnel analysis that can be employed — especially during times in which a more proactive approach is necessary. 1.) Market Prioritization, 2.) Target Prioritization, and 3.) Target Deep-Dive

Reshoring With Confidence

Global Acoustic Insulation Market Growth

Building & Construction

6 Key Trends in Temperature-Controlled Packaging

4 Key Construction Industry Trends for 2022

Building & Construction

Sustainable Cold Chain Development

Transportation & Logistics

7 Top Trends in Business Strategy

Carbon Insetting: Decreasing Supply Chain Emissions

Automotive & Mobility, Consumer & B2B2C

Carbon Neutral Packaging: Producer & Consumer Insights

Commercial Due Diligence Benefits Deal Making

Commercial Due Diligence, Private Equity

Commercial due diligence (CDD) provides buy-side due diligence insights including commercial position, competitive dynamics, future cash flow, market dynamics, and much more.