Bill Lucken

Bill is a Partner in Martec’s Royal Oak office, bringing over 30 years of experience in consulting and market research. He has successfully led more than 350 projects, assisting clients in optimizing revenue with actionable insights and competitive market positioning. Known for his expertise in both qualitative and quantitative methodologies, Bill is also a specialist in supporting private equity firms through commercial due diligence, aiding their strategic growth. His analytical approach and hands-on problem-solving have made him a trusted advisor for some of the largest B2B firms across diverse industries and verticals. As Martec’s Chief People Officer, Bill also leads the company’s human resources strategies, fostering a culture of growth and leadership development.

Outside of work, Bill enjoys quality time with his wife and three children, exploring exotic travel destinations, mentoring young professionals, and cheering on Detroit’s sports teams.