Product Intelligence

Innovation: Ideation + Iteration

Innovation Research, Automotive & Mobility, Building & Construction, Chemicals, Consumer & B2B2C, Food & Beverage, Franchising, Healthcare & Human Factors

Concept testing is a pivotal stage in the product development process. After an initial idea or concept has been developed, brands must validate its potential in the market. This process involves assessing whether the concept is understood, appealing, and viable from a consumer perspective. What’s more, concept testing, as a function of quantitative and qualitative market research, can insulate the innovator from wasted resources and unnecessary capital expenditures. 

Exploring Conjoint Analysis Methods

Innovation Research, Voice of Customer

Conjoint analysis is a powerful tool and can be used to quantify a number of metrics, including product/feature value; trade-offs customers are willing to make; and, in some cases, price elasticity for a product, feature or brand. Adaptive choice-based conjoint

Focus Groups in Product Concept Evaluation

Innovation Research

How do you best obtain feedback from key users and decision makers that provide independent insights and constructive suggestions? Focus groups work to show what exactly these individuals are thinking. When your company is considering launching a new product, what critical information is needed? Focus group discussions can be a great way to start product concept evaluation. Focus groups are a qualitative data collection method employed to gain valuable insights into attitudes, behaviors, product positioning statements, and any product unmet needs.

Apostle Analysis: How to Identify and Augment Your Brand’s Most Loyal Fans

Apostle Analysis is a model that categorizes customers based on their likelihood to repurchase and their overall satisfaction with a brand. By using a structured framework, businesses can pinpoint their most valuable customers and identify at-risk segments.

Keep ‘em Talking

Facilitating modern focus groups and research panels requires more than just asking questions—it's about building trust, understanding entire industries, and creating environments where participants feel comfortable sharing valuable insights.