Here's What We Think, What We're Working On, And Where Our Company Is Making Moves
The Martec Group is pleased to announce the promotion of Senior Director Ken Donaven to Partner, effective March 15, 2025.
While the idea of a brand funnel is straightforward, proper deployment is crucial for ongoing brand tracking, development, and action.
The Martec Group is proud to be recognized as one of the “Top 8 Segmentation Research Companies” in Quirk’s 2025 Marketing Research Review edition.
The Martec Group is excited to announce its collaboration with Allovance, a trailblazer in strategic planning and capital allocation. This collaboration represents a significant evolution in how organizations approach decision-making, offering a comprehensive pathway from market insights to actionable strategies.
Benefit-Value Analysis is a proprietary methodology developed by Martec to gain insights from an intended market to determine appropriate and acceptable pricing strategies on products before they are introduced and released into the marketplace.
While reshoring often presents opportunities for greater supply chain security, it requires a deeply granular approach to decision-making, accounting for regional nuances, industry-specific risks, and a shifting global landscape.
Facilitating modern focus groups and research panels requires more than just asking questions—it’s about building trust, understanding entire industries, and creating environments where participants feel comfortable sharing valuable insights.
Commercial due diligence (CDD) plays an essential role in the deal-making process, providing a deep dive into a target’s market, competitive landscape, and growth potential. Now more than ever, engaging in CDD can significantly improve the investment decision-making process and drive higher returns…quickly, efficiently and reliably.
Price-Value Mapping analyzes the relationship between what customers value about your brand or product and the price they are willing to pay. In this case, a category-leading automotive aftermarket parts manufacturer was faced with a crossroads: Continue to support multiple sub-brands that competed in the same market and at similar price points, or make the difficult decision to discontinue one of the brands?
The Gabor Granger pricing method was developed by André Gabor and Clive Granger and is designed to determine the relationship between price and demand for a product or service. This methodology provides insights into both the price elasticity of a product and customers’ willingness to pay at various price points. This methodology helps clients determine
As brands strive to understand what drives consumer actions, emotions, and motivations, effective audience segmentation is key to creating tailored strategies that resonate. Exploring different ways to segment audiences and how it allows brands to gain richer insights into the forces shaping consumer or customer decisions.
Modern technology has conspired with tried-and-true best practices to make “focus groups” more powerful and more effective than ever.
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