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The trend of simplifying ingredient lists has challenged many food and beverage manufacturers since the first eco-label was introduced in the 1990s. As the clean label trend evolves, how do consumers really feel about the ingredients listed on food and beverage labels?
To answer this question, Quest Mindshare and The Martec Group partnered to complete the Clean Label Consumer Insight Report – an in-depth look at consumer perceptions of clean label products.
Get the summary findings today to learn about:
- Trends for food and beverage clean labels
- Consumer perceptions of clean label
- Segmentation analysis
- Pricing insight
- Emotion research insight
