Tatyanna Dadabbo

When the Market Doesn’t Exist Yet: How to Size What You Can’t See

Market Sizing & Opportunity Assessment, Automotive & Mobility, Building & Construction, Chemicals

A framework for B2B operators and investment teams navigating categories, channels, and applications with no established data trail: Two recent projects that illustrate both the challenge and an approach that required us to build a market that had no clean precedent or available data set to rely on.

Your Market Size Estimate Is Probably Wrong. (And Here’s Why That’s a Problem.)

The problem isn't that companies lack a market size estimate. It's that most have exactly one — a single number, from a single source, validated by nothing but the authority of whoever published the research report. That is not a TAM. That is a placeholder dressed up as a fact.

How Supply Chain Diversification Is Evolving into Regional Resilience

Competitive Intelligence, Market Sizing & Opportunity Assessment, Automotive & Mobility, Building & Construction, Chemicals, Transportation & Logistics

Martec’s research over dozens of post-pandemic projects confirms what many global analysts have observed: firms that weathered disruption most effectively were those that had already built structural redundancy—dual sourcing and diversified supplier bases.  Many also furthered these defenses by reversing the decades old trend of global centralization in logistics, and adopting instead greater regionalization of their manufacturing supply chains.