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Myrna Chami Atris

Project Manager

Detroit Office

Myrna is a Project Manager at Martec’s Detroit headquarters with over a decade of experience in market research. Since joining Martec, she has contributed to a variety of projects across multiple industries, with a strong focus on the automotive and specialty chemicals sectors. Her expertise includes market sizing, supply chain analysis, competitive intelligence, and developing strategies to help clients address complex business challenges.

A proud mom of two boys, Myrna is fluent in three languages and enjoys traveling. She’s also passionate about photography and loves to cook.

Areas of Focus

  • Market Sizing

Authored Insights

From Signals to Strategy: A Case Study in Extracting Deep Insights from Difficult-to-Reach Audiences

Innovation Research, Strategic Planning, Automotive & Mobility

As outlined in their recently released Voice of Experience Innovators: Mobility 2026 report, the automotive industry is undergoing a fundamental shift, where “software now defines competitive advantage” and brands that align data, architecture, and experience will control long-term value. Understanding how leaders are responding to that shift—across regions, business models, and organizational roles—was the core objective.

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