Chicago

+1 (312) 606-9690
1603 Orrington Avenue
Suite 305

Evanston, Illinois 60201

Detroit

+1 (248) 327-8000
202 E 3rd Street
Suite 200

Royal Oak, Michigan 48067

Frankfurt

+49 (69) 80903
60
Berliner Strasse 219

D-63067 Offenbach/Main

Shanghai

+86 (21) 6015-9588

Building 3, 5/F
3601 Dongfang Road

Pudong, Shanghai 200120

Keith Miller

Director

Detroit Office

Keith Miller is a Business Director at The Martec Group, a global strategic market research and consulting firm. Based in Detroit, he leads the firm’s North American automotive & transportation sector as well as the company’s business intelligence practice across multiple industries.

Keith possess more than 30 years of industrial market research & consulting experience. His expertise includes proprietary work in opportunity & technology assessments, benchmarking, cost modeling, M&A due diligence and strategic analyses.

Keith’s business intelligence work spans across a variety of industries including Aerospace, Automotive, Biomedical/Biotech, Consumer Electronics, Advanced Materials, Specialty Chemicals, Oil & Gas, Filtration & Media, Water Treatment, Building Materials and Metals. Keith has been involved with over 700 projects over his 30-year career at The Martec Group.

A graduate of Walsh College, Keith holds a B.B.A. in Finance and a M.S.F. in Finance with concentrations in Economics and International Trade. His education and professional work experience has given him the background necessary for analyzing these highly technical and complex markets, technologies & companies that he services today.

Keith enjoys spending time with his children and their travel sports (baseball & softball).

Areas of Focus

  • Private Equity
  • Chemicals
  • Market Sizing
  • Automotive & Transportation

Authored Insights

From Signals to Strategy: A Case Study in Extracting Deep Insights from Difficult-to-Reach Audiences

Innovation Research, Strategic Planning, Automotive & Mobility

As outlined in their recently released Voice of Experience Innovators: Mobility 2026 report, the automotive industry is undergoing a fundamental shift, where “software now defines competitive advantage” and brands that align data, architecture, and experience will control long-term value. Understanding how leaders are responding to that shift—across regions, business models, and organizational roles—was the core objective.

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Navigating the Road Ahead

Automotive & Mobility

Is Level 3 autonomy—the next evolutionary step—truly needed? Or have consumers and the market already found their equilibrium at Level 2/2+? This is where strategic market research and consulting come into play. By combining consumer insight with technical and business analysis, OEMs and suppliers can make evidence-based decisions about where to focus their investments.

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How Sustainable Is the Electric Vehicle Supply Chain?

Automotive & Mobility

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New Mobility Workforce: Converging Automotive Engineering, Chemical Engineering & UX

Customer Experience & Journey Mapping, Market Sizing & Opportunity Assessment, Automotive & Mobility

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How Activating Competitive Intelligence Drives Bottom-line Results

Competitive Intelligence

Competitive intelligence (CI) is the product of a company’s efforts to collect and analyze information about its competitive space. Insights drawn from this process can embolden strategy planning and key performance indicator (KPI) development.

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The Future of Hydrogen Fuel Cells: Europe Invests In H2

Automotive & Mobility

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What’s Propelling Fuel Cell Electric Vehicles: Global Market Research Insights

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Automated Vehicle Safety: How DOT Policies Are Helping

Automotive & Mobility

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The Future of Automotive Fuel Cell Technology

Automotive & Mobility

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