Franchising
Martec supports franchise brands with unparalleled market intelligence and industry analysis for both franchisors and discrete franchisees as well. Our vast experience in the franchise sector spans automotive, education, food & beverage, hospitality, and many other industries.
Martec delivers sophisticated specialty market research and global industry analysis. We have spent four-decades-plus working diligently to understand and appreciate the complex world of franchising on both sides of the sector.
With a strong track record of securing access to the appropriate buyers, purchase influencers, and channel partners, we are well positioned to provide robust due diligence and market research across the franchising industry.
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Deep Knowledge
Deep knowledge and experience across all levels of the value chain.
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Diverse Experience
More than 40 years of experience for market assessments, product awareness and perceptions, market sizing and segmentation, relying on both seasoned veterans and innovative research pioneers.
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Custom Solutions
The rare ability to design, execute and analyze both qualitative and quantitative studies globally — in both B2B and consumer sectors.
Insights
Explore our library of insights, archiving decades of experience and innovation in the franchise space, among others.
Clients Served
Areas of Expertise
The Martec team has proven themselves to be nimble, flexible, communicative, collaborative, & trustworthy. They have taken the time to go out of their way to understand our business, from doing their own research to attending & presenting at our annual conferences. They bring creative solutions to the table in terms of methodology & means to get at the insights we seek. Martec has consistently provided us with actionable insights & recommendations. They are truly a pleasure to work with!