Case Studies

Building Trust Through Collaboration: A Case Study in Data Integrity

A recent success story illustrates how our firm, working with our panel provider and in close collaboration with the client, navigated significant data-quality challenges in the course of a large B2B brand and pricing study.

Martec Cares: A Case Study in Community Success

Martec Cares is our commitment to using our time and talents to make a meaningful difference in our communities. Our team is passionate about issues that matter—locally, nationally, and globally—and we believe that companies have a responsibility to give back.

Case Study: Driving Strategic Growth Through Voice-of-Customer Insights

Brand Research

By leveraging a robust Voice of Customer research approach, the manufacturer aimed to optimize its distribution strategies and better align its offerings with the needs and preferences of its end-user customers—driving a 10% growth gap between its distributors and the overall market.

Case Study: Using Benefit-Value Analysis to Ascertain “Premium” Stature

Automotive & Mobility

Benefit-Value Analysis is a proprietary methodology developed by Martec to gain insights from an intended market to determine appropriate and acceptable pricing strategies on products before they are introduced and released into the marketplace.

Case Study: Automotive Aftermarket Manufacturer Makes Difficult Decision with Confidence Using Price-Value Mapping

Customer Experience & Journey Mapping, Pricing Research, Automotive & Mobility

Price-Value Mapping analyzes the relationship between what customers value about your brand or product and the price they are willing to pay. In this case, a category-leading automotive aftermarket parts manufacturer was faced with a crossroads: Continue to support multiple sub-brands that competed in the same market and at similar price points, or make the difficult decision to discontinue one of the brands?

Case Study: Franchisor Takes 5-D Approach to Optimize Customer Experience

Customer Experience & Journey Mapping, Chemicals

The customer experience research objective was to take Martec’s 5-D insights approach to study client experiences, understand the true voice of customer, and engineer the customer journey to maximize engagement and customer satisfaction.

How Emotion Intelligence Can Enhance the Customer Journey and Drive Business

Voice of Customer

AI-empowered methodology known as Emotion Intelligence (EI) has been helping brands better understand their customers’ and prospective customers’ buying inclinations, so that they can engineer optimal experiences that will appeal to humans’ emotional tendencies (and even their apprehensions) to facilitate exceptional customer experiences and increase sales.

Understanding Peak-End Theory: How You Can Increase Brand Loyalty

Voice of Customer

The “Peak” in a brand experience is the most memorable snapshot in a customer’s memory, representing a moment when his or her emotions were at their highest level of intensity. In fact, there could actually be multiple peaks throughout a customer’s journey.