Why Martec
When clarity is needed to make weighty decisions with confidence, the answers often lie in the wisdom of markets. Leadership teams across a wide spectrum of industries rely on The Martec Group to discover and mine raw data, highlight the most relevant information, convert that information into insights, and, in the end, deliver actionable advice.
Our Differentiators
Balanced Approaches
Our expert partners and innovative tools, such as our signature Emotion Intelligence, drive transformational work for our clients. Our goal is to paint a holistic picture of your brand by considering rational and emotional aspects through qualitative and quantitative research.
Emotion intel leader
We have a dedicated team of experts that conduct episodic and ongoing emotion intelligence for a wide variety of clients, across numerous industries. We go well beyond simply “profiling” competitors and help our clients fully understand the competitive mindsets.
Difficult audiences
We pride ourselves on our ability to reach audiences that are difficult to find and engage. Our heritage within B2B spaces, with small and very niche markets, provides valuable experience in reaching niche consumer, B2B, B2B2C, C-level, and other difficult to reach audiences.
Goldilocks size
With far less overhead and outsourcing than oversized consulting houses, Martec offers significantly more affordable total engagement budgets and access to veteran engagement leaders and experts than the “big guys”.
Senior-led team
Our organization brings deep line management experience, including team members holding a range of previous senior positions in marketing, strategy, and research. This experience allows us to see pivots and shifts that might be needed to take the work in the direction that will best serve outcomes.
Custom designs
You deserve better than a boilerplate approach. Martec offers tailor-made objectives to address business needs. We are a consulting provider with in-house market research teams for three plus decades available as your technical intelligence partner.
Balance and Harmony
For more than 40 years, Martec has done this work by crafting a number of balances that fuse and harmonize different approaches that work better together, including:
- Growing to be big enough to do the job, AND staying small enough to care about its outcomes
- Giving premium insights, at an accessible price
- Utilizing professionals who have the expertise that comes with experience, AND the curiosity that comes from wanting to grow
- Being hungry enough to get our hands dirty doing the research, while smart enough to distill the essence of what the research means to a business
- Having the depth of specific market experience, with the breadth of wide-ranging expertise
- Being knowledgeable enough to have a valuable opinion, and flexible enough to respond to what each client needs
- Delivering insight-rich data, and data-rich insights
Partners and Recognitions
Martec takes raw data and tells clients what, so what, and now what.
Our research is a rich blend of:
- Quantitative and qualitative methodologies
- Intellectual and emotional customer inputs
- Stated and unexpressed perceptions of products and services
- Artificial intelligence under the close supervision of human intelligence to deliver clients “augmented intelligence.”
The answers lie within the wisdom of markets. The Martec Group is passionate about discovering those answers and giving clients the confidence to use them:
- Emotion Intelligence
- Product Intelligence
- Pricing Intelligence
- Customer Intelligence
- Market Intelligence
- Competitive Intelligence
Want more detail on a specialty?
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