Chicago

+1 (312) 606-9690
1603 Orrington Avenue
Suite 305

Evanston, Illinois 60201

Detroit

+1 (248) 327-8000
202 E 3rd Street
Suite 200

Royal Oak, Michigan 48067

Frankfurt

+49 (69) 80903
60
Berliner Strasse 219

D-63067 Offenbach/Main

Shanghai

+86 (21) 6015-9588

Building 3, 5/F
3601 Dongfang Road

Pudong, Shanghai 200120

Josh Emington

Partner

Detroit Office

Josh is a Partner with The Martec Group. With over a decade of experience in empowering our clients’ most pressing business decisions, Josh has designed and executed numerous global research and consulting engagements.

Josh graduated magna cum laude from Adrian College with a degree in Communication and a degree in Political Science. Since completing his Masters in Communication Research at Michigan State University, he now serves on the board of the number one market research program in the country, MSU MSMR. Go Green!

He is an Insights Association IPC (Insights Professional Certification), an Insights250 winner, and holds a Wharton and Wallstreet Prep Private Equity Certificate. As an active participant in the private equity and market research industries, Josh regularly attends and presents in key conferences while volunteering as the Tampa area Regional Director for the Insights Association South Atlantic Chapter.

Josh is also an avid hiker/adventurer, traveler, husband, Godfather, cryptocurrency miner, and CrossFit athlete living in sunny Tampa, Florida

Today Josh is proud to consult and support clients across a wide variety of industries with pragmatic and creative solutions to their most pressing business goals and needs. His white glove approach inspires meaningful partnerships and results in engagements that drive results.

Areas of Focus

  • Private Equity
  • Market Sizing

Authored Insights

Customer Intelligence as Part of Commercial Due Diligence (CDD)

Commercial Due Diligence, Private Equity

Customer Intelligence in the CDD realm applies a methodology known in the market research world as “Voice of Customer,” or VoC, which is important to understand and leverage when evaluating target acquisitions and their viability or upside.

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Customizing Commercial Due Diligence to Align with Target and Market-Specific Objectives

Commercial Due Diligence, Private Equity

Tailoring the Commercial Due Diligence process to the specific nuances of a target and its market ensures that investors gain a truly comprehensive and actionable understanding.

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What’s in Traditional Commercial Due Diligence: The Five Pillars

Commercial Due Diligence, Private Equity

Commercial Due Diligence (CDD) isn’t just a box to check in the private equity dealflow process—it’s one of the most decisive steps in shaping conviction around a deal. This article outlines what’s inside the envelope of a standard CDD engagement, when it happens, and how we structure our work at Martec around five core pillars.

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Clarity Counts: Deal-Making Hypotheses

Private Equity

When executed effectively and exhaustively, the resulting intelligence gleaned from thorough CDD provides a clear map to avoid risk, increase volume, enhance margins, and explore numerous other ways to increase the total returns an investor can capture with a specific target. 

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Navigating Risk and Unlocking Value

Commercial Due Diligence, Market Sizing & Opportunity Assessment, Private Equity

Commercial due diligence (CDD) plays an essential role in the deal-making process, providing a deep dive into a target’s market, competitive landscape, and growth potential. Now more than ever, engaging in CDD can significantly improve the investment decision-making process and drive higher returns…quickly, efficiently and reliably.

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Three Insightful CX Takeaways from TMRE

Customer Experience & Journey Mapping

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Commercial Due Diligence Benefits Deal Making

Commercial Due Diligence, Private Equity

Commercial due diligence (CDD) provides buy-side due diligence insights including commercial position, competitive dynamics, future cash flow, market dynamics, and much more.

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Franchisor Advantages and Disadvantages: What’s New

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Contact Us

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