Jim Durkin
Founding Partner
Chicago Office
Jim is a Founding Partner and has 40+ years of global market research and consulting experience. His market analyses have covered the entire spectrum, including new product concept analyses, global market opportunity assessments, pricing analysis, market segmentation, product/brand positioning/message testing and satisfaction/ loyalty tracking. Jim heads up Martec’s Healthcare & Life Science practice area and has served a wide variety of Fortune 1000 companies during his tenure.
Jim is a current Alumni Board member and Past President of the Board of Directors at CommunityHealth, recognized since 2015 as the largest free clinic in the U.S. He is also a board member of the Armed Forces Council of Chicago and leads an organization that supports active soldiers of the 101st Airborne Division, US Army, and their families.
He is an alumnus of the Young President’s Organization (YPO) and is involved as an investor and advisory board member in businesses ranging from banking and tech IP to food/beverage production and wholesale distribution.
Jim has a Bachelor of Science Degree in Industrial Engineering from Purdue University. He resides with his wife Laura in Evanston, IL. They are the proud parents of twin daughters Gabi and Stefi.
Areas of Focus
- Private Equity
- Brand Research
- Market Sizing
- Customer Experience
Authored Insights
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